Senior Media Buyer

• Plan, launch, manage, and optimize paid media campaigns across Meta, Google Ads, TikTok Ads, and other platforms.
• Manage substantial advertising budgets while maximizing ROAS, conversions, and ROI.
• Monitor campaign performance and analyze key metrics such as ROAS, CPA, CTR, and conversion rates.
• Use Google Analytics and advertising dashboards to identify insights and growth opportunities.
• Conduct A/B testing across creatives, audiences, placements, and bidding strategies.
• Work closely with creative, content, and marketing teams to develop high-performing campaigns.
• Stay updated on the latest trends, platform updates, and performance marketing best practices.
• Ensure campaigns support overall brand and business objectives.

You've added 10 of 35 skills.

• Bachelor’s degree in marketing, Business Administration, or related field.
• Minimum 3–5 years of experience in media buying or performance marketing (preferably within FMCG or beauty/personal care).
• Proven experience managing significant monthly budgets across multiple platforms.
• Strong analytical, problem-solving, and decision-making skills.
• Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads, Google Analytics, and Looker Studio/Data Studio.
• Excellent communication and project management skills.
• Detail-oriented, data-driven, and performance-focused.