Growth Marketing & GTM Specialist

About the company

Company Description Versavvy Limited is a Nigerian technology solutions company that builds intelligent, scalable digital products for businesses across sectors. The company specializes in artificial intelligence, software and data engineering, cloud solutions, and automation to help organizations solve real problems and improve efficiency. Versavvy creates AI-powered systems for corporate and enterprise use, including interactive training platforms, automation tools, and advanced data solutions. Its approach combines strong engineering practices with innovation to deliver reliable, secure, and user-centered technology. Versavvy is driven by a culture of excellence, creativity, and continuous improvement, and is committed to enabling meaningful digital transformation for its clients.

Your tasks

The specialist will be responsible for developing and executing growth marketing and go-to-market strategies to drive customer acquisition, product adoption, and revenue growth across Versavvy's digital products.

The role involves planning, managing, and optimising paid advertising campaigns across Meta Ads, Google Ads, and other relevant digital channels. The specialist will analyse campaign performance, identify growth opportunities, conduct A/B testing, and implement strategies to improve conversion rates and reduce customer acquisition costs.

Beyond paid advertising, the specialist will explore and execute additional growth opportunities, including referral programmes, strategic partnerships, community marketing, and other customer acquisition initiatives.

The specialist will work closely with product, engineering, and marketing teams to improve the customer journey, from initial engagement and registration through product activation, conversion, and retention.

The role also involves conducting market and competitor research, monitoring marketing KPIs, preparing performance reports, and continuously identifying opportunities to improve customer acquisition, engagement, and revenue.

Requirements

We are looking for someone who combines strong digital marketing execution with commercial thinking and can demonstrate a track record of turning marketing investment into paying customers.

• Minimum of 3 years of hands-on experience in growth marketing, performance marketing, digital marketing, or customer acquisition.
• Proven experience planning, executing, and optimising paid advertising campaigns using Meta Ads and Google Ads.
• Strong analytical skills, including interpreting campaign data, evaluating conversion funnels, measuring customer acquisition costs, and making data-driven decisions.
• Demonstrated experience in growth marketing and go-to-market execution, including customer acquisition strategies, A/B testing, audience segmentation, and conversion rate optimisation.
• Strong understanding of customer journeys, lead generation, remarketing, marketing funnels, and strategies for converting prospects into paying customers.
• Experience with digital marketing and analytics tools such as Google Analytics 4 (GA4), Google Tag Manager, Meta Ads Manager, Google Ads, and marketing automation platforms.
• Excellent communication skills for developing compelling marketing messages, collaborating with cross-functional teams, and presenting performance insights.
• Strong project management skills with the ability to plan, coordinate, and execute multiple marketing initiatives while meeting deadlines and performance targets.
• Ability to identify and test new customer acquisition channels, including referral marketing, partnerships, and digital communities.
• Experience with B2C SaaS, subscription-based products, EdTech, or consumer technology products is highly desirable.
• Familiarity with international consumer markets and experience marketing to audiences outside Nigeria is an advantage.
• Strong problem-solving skills, commercial awareness, and the ability to work independently in a fast-paced technology environment.
• Bachelor's degree in Marketing, Business Administration, Economics, Computer Science, or a related field, or equivalent practical experience.
• Candidates should demonstrate measurable results from previous campaigns, particularly customer acquisition, conversion improvements, advertising efficiency, and revenue growth.

Other

Role Description This is a full-time, on-site Growth & Performance Marketing Specialist role based in Lagos, Nigeria.