Head Of Maarketing

Company Description Travel People Limited (Travel People Ghana) is a customer-focused travel agency built on the core values of Respect, Attention to detail, Trust, and Evolve. Founded by partners with over ten years of industry experience, the company is committed to redefining how people travel. Travel People Limited aims to offer seamless, reliable, and memorable travel services that keep clients returning and recommending the brand to others. The team works to ensure smooth access to a wide range of travel solutions, always focused on making each journey as effortless as possible.

Role Description The Head of Marketing at Travel People Limited will lead the development and execution of the company’s marketing strategy, ensuring alignment with business goals and brand values. This full-time, on-site role based in Accra involves overseeing all marketing campaigns, managing digital and traditional marketing channels, and guiding brand positioning in the travel market. Day-to-day responsibilities include planning and implementing marketing initiatives, analyzing performance data, managing budgets, and collaborating with sales and operations teams to drive customer acquisition and retention. The Head of Marketing will also mentor and manage marketing team members, build strategic partnerships, and ensure consistent messaging across all customer touchpoints.

Qualifications

Demonstrated experience leading marketing strategy and campaigns, ideally within travel, hospitality, or service-oriented industries. Strong knowledge of digital marketing practices, including social media, content marketing, field marketing, email marketing, and basic analytics. Proven ability in brand management, market research, and customer segmentation to drive growth and loyalty. Experience managing marketing budgets, agencies, and cross-functional projects. Excellent written and verbal communication skills, with the ability to create clear, engaging marketing messages. Leadership skills with experience coaching and developing a marketing team in a fast-paced environment. Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or professional certifications are an advantage. Strong organizational and planning skills, with attention to detail and the ability to manage multiple initiatives. Comfort working on-site in Accra and collaborating closely with internal and external stakeholders.

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