Product Marketing Executive (TV)

1/ Product Marketing

• Analyze TV market trends, competitor activities, and consumer insights to identify business opportunities.
• Support TV product strategy, lineup planning, pricing, and promotion direction.
• Monitor TV business performance by product and key dealers to ensure target achievement.
• Develop action plans to improve competitiveness and sales performance.

2/ Channel Promotion & Campaign...

• Bachelor’s degree in Marketing, Business Administration, Audit, or related fields.
• At least 3 years of experience in Product Marketing, Trade Marketing, Business Analyst, Marketing Research/Insights or related roles.
• Strong understanding of market trends, consumer behavior, and competitor analysis.
• Experience in product planning, product launch, and marketing campaign execution.
• Good analytical and problem-solving skills...