Marketing Programs Coordinator
Who are we?
Smarsh empowers its customers to manage risk and unleash intelligence in their digital communications. Our growing community of over 6500 organizations in regulated industries counts on Smarsh every day to help them spot compliance, legal or reputational risks in 80+ communication channels before those risks become regulatory fines or headlines. Relentless innovation has fueled our journey to consistent leadership recognition from analysts like Gartner and Forrester, and our sustained, aggressive growth has landed Smarsh in the annual Inc. 5000 list of fastest-growing American companies since 2008.
Summary Are you looking for a role where you can make a real impact from day one? We're seeking a Marketing Programs Coordinator to join our growing International Marketing team, supporting demand generation programmes across EMEA and APAC. This is an exciting opportunity to help shape a developing role while contributing directly to the growth of some of Smarsh's fastest-growing markets. Working alongside experienced Marketing, Sales and Operations teams, you'll play a key role in delivering campaigns that generate pipeline and revenue. From campaign execution and lead management to marketing operations and reporting, you'll help ensure every programme delivers measurable business impact.This is a highly collaborative role with exposure to every stage of the demand generation lifecycle. You'll work across regional campaigns, webinars, strategic events and marketing operations, while identifying opportunities to improve processes and enhance the customer journey. If you're early in your marketing career and looking to accelerate your development, this role offers the chance to gain broad, hands-on experience within a fast-paced global business. You'll be encouraged to bring new ideas, take ownership and grow alongside a team that's investing heavily in the future of international marketing.
How will you contribute? Lead Management & Sales Alignment:
o Monitor and manage marketing-qualified lead (MQL) workflows across EMEA and APAC.
o Ensure all MQLs are routed appropriately and followed up within established service level agreements (SLAs).
o Partner closely with regional sales teams to track lead progression and disposition.
o Support lead nurture and follow-up processes to improve MQL-to-SQL conversion performance.
o Maintain visibility into lead status and escalate follow-up gaps when necessary.
CRM & Marketing Operations:
o Maintain CRM data quality and hygiene, ensuring accurate lead and contact records.
o Support lead routing, campaign attribution, and pipeline administration processes.
o Assist with reporting on campaign performance, intent data analysis, lead conversion metrics, and pipeline contribution.
o Support ongoing process improvements across marketing operations and sales handoffs.
Campaign Support:
o Support execution of integrated demand generation campaigns across digital channels.
o Assist with email marketing, audience segmentation, campaign deployment, and performance tracking.
o Coordinate campaign assets and timelines with internal stakeholders and external partners.
o Help ensure campaign execution aligns with regional growth objectives.
o Coordinate and support execution of the regional webinar program.
o Support Senior Marketing Manager with strategic events, driving attendee engagement and maximizing follow-up opportunities.
What will you bring? 2-5 years of experience in B2B marketing, demand generation, marketing operations, or a related role.
Familiarity with CRM platforms such as Salesforce as well as marketing platforms such as HubSpot, 6Sense, Marketo, Pardot, or similar.
Ability to manage multiple projects simultaneously while maintaining attention to detail.
Highly analytical with strong organizational and project management skills.
Excellent written and verbal communication skills.
Experience working with regional or international B2B demand gen programs.
Exposure to SaaS, technology, compliance, cybersecurity, or enterprise software markets.
Familiarity with emerging trends and best practices for leveraging AI across marketing process, technology and analytics.
What makes this role exciting? Help shape a growing role - Bring your ideas, influence how we work and help build the future of international marketing.
Make a measurable impact - Support campaigns that directly contribute to pipeline growth and business success across EMEA and APAC.
Develop a broad skillset - Gain hands-on experience across demand generation, marketing operations, digital campaigns, webinars and events.
Work with global teams - Collaborate with colleagues across EMEA, APAC and the US while building relationships across Marketing, Sales and Operations.
Grow your career - Join a fast-paced B2B environment where you'll have the opportunity to take on increasing responsibility as the team and region continue to expand.
About our culture
Smarsh hires lifelong learners with a passion for innovating with purpose, humility and humor. Collaboration is at the heart of everything we do. We work closely with the most popular communications platforms and the world’s leading cloud infrastructure platforms. We use the latest in AI/ML technology to help our customers break new ground at scale. We are a global organization that values diversity, and we believe that providing opportunities for everyone to be their authentic self is key to our success. Smarsh leadership, culture, and commitment to developing our people have all garnered Comparably.com Best Places to Work Awards. Come join us and find out what the best work of your career looks like.