Trade Marketing Specialist- Brand Manager F&B

Identify and evaluate potential new store locations (malls, shop lots, high-footfall areas)

Conduct basic market and competitor research for new expansion areas

Assess demographics, traffic flow, and nearby competitors

Coordinate campaign materials including POS displays, digital creatives, and promotional mechanics

Work closely with sales and operations teams to ensure smooth rollout

Monitor campaign performance and optimize based on results

Support promotional events.

Bachelor’s degree in Marketing, Business, or related field

1–3 years of experience in marketing, preferably in FMCG, retail, or F&B

Strong understanding of trade marketing and digital marketing

Proficiency in Microsoft Excel and presentation tools

Familiarity with CRM systems and marketing platforms

Excellent communication and organizational skills