VP Marketing

In Person in New York City, NY

About Obligo Obligo is a fast-growing FinTech / Real Estate Tech startup on a mission to build trust between renters and landlords worldwide. By leveraging open banking, data, and AI, Obligo eliminates traditional security deposits and replaces them with a fair, flexible, and transparent renter experience while streamlining operations and reducing risk for property managers.

At Obligo, we believe that clear communication, thoughtful user experience, and trust-building design are just as important as strong risk models and technical execution. We build financial products that people can understand, trust, and feel confident using.

The Role Obligo is looking for a Vice President of Marketing to lead our marketing strategy and execution as we scale the business and expand our market presence. This is a strategic and hands-on leadership role responsible for driving growth, shaping our brand, and ensuring that Obligo’s story is told clearly, credibly, and consistently across all audiences.

You will own Obligo’s end-to-end marketing function, including brand and positioning, demand generation, product marketing, and lifecycle engagement. You will work closely with Sales, Product, Risk, and the executive team to drive measurable business impact.

Key Responsibilities:

Marketing Strategy & Leadership Define and lead Obligo’s marketing vision and strategy in alignment with company goals

Build, manage, and mentor a high-performing marketing team Establish clear KPIs and ensure marketing initiatives drive pipeline growth, adoption, and revenue.

Serve as a core member of the leadership team, contributing to company-wide strategy

Growth & Demand Generation

Own pipeline generation across channels including paid, organic, content, partnerships, events, and ABM.

Partner closely with Sales on ICP definition, go-to-market strategy, and funnel optimization .

Use data, experimentation, and attribution to improve CAC, conversion rates, and ROI.

Scale marketing programs across SMB, mid-market, and enterprise segments.

Brand, Product & Storytelling

Own Obligo’s brand identity, positioning, and messaging across all touchpoints

Lead product marketing efforts including launches, narratives, competitive positioning, and sales enablement.

Translate complex fintech concepts into clear, compelling, and trustworthy value propositions

Lifecycle, Trust & User Experience

Oversee renter- and customer-facing marketing communications.

Build lifecycle programs that drive adoption, engagement, retention, and trust

Partner closely with Product and UX to ensure a cohesive and consistent customer experience

Partnerships, PR & External Presence

Lead PR, communications, industry events, and thought leadership initiatives

Support strategic partnerships through co-marketing and joint go-to-market efforts

What We’re Looking For:

Experience

10+ years of marketing experience, including senior leadership roles

Proven success scaling marketing at a B2B or B2B2C SaaS or fintech company

Strong background in demand generation and revenue-driven marketing

Experience partnering closely with Sales, Product, and executive leadership

Skills & Attributes

Strategic thinker with a hands-on execution mindset

Exceptional communication and storytelling skills

Data-driven and comfortable operating in trust-based or regulated environments

Nice to Have

Experience in fintech, proptech, real estate, or financial services

Enterprise go-to-market or platform marketing experience

Benefits and Perks

Competitive base salary and bonus structure

Stock options

Multiple health, dental, and vision plans starting day one

Remote office expense reimbursement

Generous PTO and holiday schedule

Commuter benefits

Life insurance

Quarterly team kickoffs and regular team outings

Amazing offices in NYC and Tel Aviv

A chance to work with incredibly bright, creative, talented, and passionate teammates

Compensation Range: $200K - $220K