Go-To-Market Manager

Accountabilities: Develop and execute comprehensive go-to-market strategies covering product positioning, pricing, channel strategy, sales enablement, launch planning, and performance measurement.

Lead cross-functional collaboration across product, sales, marketing, service, compliance, and partner management teams to ensure successful product commercialization.

Define launch objectives, timelines, success metrics, and post-launch feedback processes while proactively managing risks and dependencies.

Partner with product and marketing teams to create compelling value propositions and differentiated messaging for employers, brokers, members, and distribution partners.

Coordinate sales training, partner education, launch materials, marketing campaigns, digital assets, and other enablement resources to ensure market readiness.

Monitor product adoption, evaluate launch performance using data-driven insights, and recommend continuous improvements to optimize business results.

Requirements

Bachelor's degree in Business, Marketing, Communications, or a related field, or equivalent military experience.

7+ years of experience in product marketing, commercialization, or go-to-market execution within the health or ancillary insurance industry.

Demonstrated success leading complex cross-functional product launches and commercialization initiatives.

Strong program and project management skills with the ability to coordinate multiple stakeholders and competing priorities.

Knowledge of health insurance, ancillary insurance products, broker distribution models, and health plan partnerships.

Excellent communication, presentation, and stakeholder management skills with the ability to influence without direct authority.

Strong analytical mindset with experience using performance data to measure launch success and drive continuous improvement.

MBA or advanced degree is preferred.

Benefits

Competitive base salary ranging from $82,000 to $115,000 , based on experience and location.

Eligibility for an annual performance-based incentive plan.

Comprehensive and affordable medical, dental, and vision benefits.

401(k) plan with up to 6% company match , fully vested from day one.

3.5 weeks of paid time off plus 11 paid holidays .

Fully remote work opportunity with company-provided equipment.

Tuition reimbursement and career development opportunities.

Employee Assistance Program, Employee Resource Groups, Inclusion Council participation, Recharge Days, and Volunteer Time Off.

Collaborative, inclusive workplace with strong opportunities for professional growth and advancement.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether? 

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