Director, Product Marketing & Go-to-Market (VPP)

Accountabilities: Lead the overall product marketing strategy, including positioning, messaging, customer segmentation, value proposition development, and competitive differentiation for a Virtual Power Plant offering.

Develop and execute end-to-end go-to-market strategies covering launch planning, customer targeting, channel strategy, pricing recommendations, experimentation, and commercialization.

Partner with Product, Finance, and cross-functional stakeholders to evaluate business opportunities, pricing models, customer value propositions, and product-market fit.

Translate complex technical capabilities into compelling customer experiences, marketing content, sales enablement materials, lifecycle communications, and launch assets.

Drive customer research initiatives using qualitative and quantitative methods to influence product development, pricing, and market strategy.

Establish performance metrics across acquisition, activation, retention, customer lifetime value, participation, satisfaction, and commercial ROI while continuously optimizing results through experimentation and analytics.

Serve as the voice of the customer across the organization, presenting strategic insights and recommendations to executive leadership while collaborating with cross-functional teams to shape future product direction.

Requirements

8+ years of experience in Product Marketing, Go-to-Market Strategy, Product Strategy, Growth, Commercial Strategy, or related leadership roles.

Proven success launching and scaling innovative consumer products or technology-enabled services.

Strong expertise in product positioning, customer segmentation, pricing strategy, lifecycle marketing, commercialization, and market analysis.

Experience leveraging customer research, business analytics, experimentation, and data-driven insights to influence strategic decisions.

Strong commercial acumen with the ability to evaluate customer acquisition costs, customer lifetime value, pricing models, channel performance, and return on investment.

Proficiency with analytical tools such as spreadsheets, SQL, business intelligence platforms, and AI-powered research or decision-support tools.

Outstanding communication, executive presentation, storytelling, and stakeholder management skills with the ability to influence across cross-functional teams.

Comfortable working in fast-paced, evolving environments with a hands-on, entrepreneurial mindset.

Experience within energy, climate technology, utilities, distributed energy resources, SaaS, fintech, subscription businesses, or other highly regulated industries is considered a strong advantage.

Benefits

Competitive salary with annual performance bonus opportunities.

Unlimited paid vacation.

Comprehensive private medical insurance for employees and eligible family members.

Fully remote work opportunity within the United States.

Significant ownership and influence over a high-growth strategic business initiative.

Collaborative, cross-functional work environment with executive exposure.

Professional development and career growth opportunities within an innovative, fast-growing organization.

Opportunity to contribute to clean energy innovation and the future of consumer energy technology.

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