Digital Marketing Specialist
Accountabilities: The Digital Marketing Specialist will support the development and execution of high-performing paid media campaigns while delivering actionable insights and maintaining strong client relationships.
Assist in developing paid media strategies and channel investment plans aligned with client objectives.
Build, launch, and manage paid advertising campaigns across platforms such as Meta, TikTok, LinkedIn, Snapchat, Pinterest, Reddit, and emerging social channels.
Monitor daily campaign performance, analyze key performance indicators, and recommend optimization opportunities.
Optimize campaigns through audience segmentation, creative improvements, bidding strategies, and ad copy adjustments.
Contribute to the creation of compelling paid search and social advertising copy.
Prepare and present weekly, monthly, and quarterly performance reports with strategic recommendations.
Collaborate with account management teams to communicate campaign performance and paid media strategies to clients.
Identify meaningful business metrics to measure campaign success and continuously improve results.
Foster a test-and-learn approach by proposing innovative ideas, experiments, and process improvements.
Stay informed on industry trends, platform updates, and new advertising opportunities to enhance campaign effectiveness.
Requirements:
The ideal candidate combines strong analytical skills with paid media expertise and a passion for delivering measurable business outcomes through digital marketing.
Bachelor's degree in Marketing, Communications, or a related field.
3–5 years of experience managing paid media campaigns, including relevant internship experience.
Hands-on experience with paid social advertising platforms and digital campaign management.
Strong analytical skills with the ability to interpret campaign performance data and optimize results.
Proficiency with Microsoft Excel, including formulas and pivot tables.
Experience creating digital marketing strategies and presenting recommendations to stakeholders.
Excellent written communication skills with experience developing effective advertising copy.
Strong organizational skills and exceptional attention to detail.
Ability to manage multiple projects in a fast-paced, collaborative environment.
Facebook Blueprint Certification (Media Buying) or equivalent professional certifications are considered an asset.
Google Analytics and/or Google Ads certifications are preferred.
Curiosity, creativity, and a proactive mindset with a passion for continuous learning and innovation.
Benefits:
Fully remote position available across Canada.
Comprehensive and flexible benefits package for eligible full-time employees.
Professional development opportunities with ongoing learning and career growth support.
Exposure to a diverse portfolio of clients across multiple industries.
Collaborative, innovative, and results-driven team environment.
Opportunity to work with leading digital marketing platforms and emerging advertising technologies.
Supportive culture that encourages creativity, ownership, and continuous improvement.
How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether?
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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