Head of Marketing

Responsibilities:

Develop and execute the company’s marketing strategy in line with business and revenue objectives. Drive customer acquisition through digital marketing, paid media, affiliates, influencers, partnerships, and other channels. Develop strategies to improve customer retention, engagement, reactivation, and lifetime value. Lead marketing campaigns around major sporting events, promotions, bonuses, and betting products. Oversee brand positioning, content, social media, PR, and promotional activities. Develop and manage affiliate, media, sports, and strategic brand partnerships. Monitor customer behaviour, market trends, competitor activities, and betting industry developments. Track marketing performance and key metrics such as acquisition cost, conversion, retention, ROI, and revenue. Manage the marketing budget and ensure effective allocation of marketing spend. Work closely with Product, Operations, Finance, CRM, Technology, and Risk & Compliance teams. Ensure all marketing activities comply with applicable gaming regulations and responsible gaming standards. Lead, develop, and manage the marketing team to achieve set targets.

Requirements:

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. 5–7 years of progressive marketing experience, with significant experience in the gaming, sports betting, fintech, or digital industry. Proven track record in customer acquisition, brand growth, and revenue generation. Strong knowledge of digital and performance marketing, including paid social, search, SEO, affiliates, and influencer marketing. Strong understanding of the sports betting market and customer behaviour. Experience with CRM, customer segmentation, retention, and lifecycle marketing. Strong analytical and commercial skills with the ability to measure and optimise marketing performance. Experience managing marketing budgets, agencies, vendors, and strategic partnerships. Excellent leadership, communication, negotiation, and project management skills. Strong understanding of responsible gaming and marketing compliance. Professional marketing certification or MBA is an added advantage.