Marketing Executive
We’re hiring: Tech Marketer, GenusLab Technologies (Abuja, Full-time)
GenusLab Technologies is an Abuja-based tech company working across digital product development, technology education, creative media and marketing. In September we launched GenusLab Academy, a learning platform where people build tech skills through AI-powered quizzes, daily live episodes and leaderboards, and win cash prizes along the way.
Learn. Compete. Get paid to grow.
We’re looking for a tech marketer to own how our products reach users and businesses, from positioning and launches to growth and retention.
What you’ll do
- Shape the positioning and messaging for GenusLab Academy and our software, app and web development services
- Plan and run go-to-market for new features, courses and product launches
- Build and improve the full funnel: ad, landing page, sign-up, first quiz, Premium subscription
- Run acquisition campaigns across paid social, search and content, and manage budget against results
- Drive activation, retention and referrals through email, push notifications and in-app campaigns
- Work closely with the product and engineering teams to turn user data and feedback into growth ideas
- Market our development services to businesses, with case studies and B2B outreach content
- Track and report on cost per acquisition, conversion, retention and revenue
What we’re looking for
- At least 2 years’ experience marketing a tech product, app, SaaS or digital platform
- Strong understanding of growth funnels, user acquisition and retention
- Hands-on with tools like Meta Ads Manager, Google Ads, Google Analytics or Mixpanel, and an email or CRM platform
- Able to explain technical products in clear, simple language
- Comfortable with data: you set targets, run tests, and make decisions from the numbers
- Experience with edtech, gaming, community products or B2B tech services is a plus
Details
- Location: Abuja (on-site)
- Type: Full-time
How to apply
Send your CV and a short note on a tech product you’ve helped grow (what you did and the results) to dev@genuslabtechnologies.com with the subject “Tech Marketer – Your Name”.
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