Sr. Marketing Activation Strategist

Overview

Are you a strategic, performance-minded marketer who enjoys working across creative, channels, and data? In this role, you will lead cross-channel campaign activations, performance optimization efforts, and creative execution that support marketing objectives across the organization. You'll partner closely with channel strategists, creative teams, digital experience, and marketing analytics to bring buyer-aligned campaigns to market through high-quality, integrated activations.

Drawing on your experience, you'll identify opportunities for improvement by monitoring performance signals, uncovering optimization opportunities, and advancing activation best practices. Your insights will inform in-market optimizations, activation strategy, and continuous improvement efforts, helping ensure campaigns deliver strong results across channels at Esri.

Responsibilities

Lead development of buyer-aligned paid and owned channel activation strategies in support of awareness, engagement, and demand goals. Ensure media and creative tactics align to target personas, customer journeys, and campaign objectives.

Translate campaign and business objectives into integrated activation plans and execution requirements. Guide activation strategy across channels, audiences, and creative experiences to maximize campaign effectiveness and business impact.

Drive activation performance and optimization efforts. Analyze campaign, channel, and engagement data to identify trends, uncover opportunities, and develop actionable recommendations that improve marketing effectiveness, efficiency and strategy.

Build and maintain strong cross-functional partnerships with channel strategists, creative teams, digital experience, analytics, and business stakeholders. Influence alignment across teams, provide activation expertise, and communicate activation insights that support marketing strategy and decision-making.

Establish and evolve activation best practices, processes, and governance frameworks that improve consistency, scalability, speed to market, and overall campaign performance.

Lead campaign assessments and knowledge-sharing efforts. Document learnings, performance insights, and recommendations to inform future marketing programs and shape activation best practices across the organization.

Requirements

8+ years of experience in B2B digital marketing, campaign activation, or performance‑driven marketing roles

Demonstrated experience developing and leading integrated, cross-channel marketing activation strategies

Proven ability to analyze marketing performance data and translate findings into strategic recommendations

Demonstrated experience in paid media, email marketing, digital marketing channels, audience segmentation, and buyer journey activation strategies

Experience influencing cross-functional stakeholders and driving alignment across complex initiatives

Demonstrated success managing multiple high-priority programs simultaneously

Experience developing marketing best practices, operational frameworks, or scalable activation processes

Bachelor's degree in marketing, communications, business, or a related field

Occasional travel may be required (up to ~20%); travel needs may vary based on business requirements.

Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Recommended Qualifications

Master's degree in marketing, business, communications, or a related field

Experience supporting enterprise B2B technology marketing organizations

Experience developing measurement frameworks, attribution insights, and performance reporting strategies

Experience leading marketing process improvements and operational initiatives

Advanced experience with marketing technology platforms such as Marketo, HubSpot, Salesforce, or similar tools

#LI-KM2

#LI-ONSITE Total Rewards

Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

A reasonable estimate of the base salary range is $103,792 — $173,056 USD

The Company

At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here .

If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

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