Senior Marketing Manager (FMCG)
SENIOR MARKETING MANAGER (FMCG | PACKAGED FOODS) Location: Lagos, Nigeria Employment Type: Full Time Experience: 8 to 12 Years About The Role Our client, a growing FMCG company preparing to introduce and expand its Seasonings, Snacks and Breakfast product portfolio, seeks a commercially driven Senior Marketing Manager to lead brand development, consumer engagement and marketing execution. The successful candidate will translate business objectives into effective marketing strategies that build brand awareness, drive product trials and increase repeat purchases. Key Responsibilities
- Develop and execute brand and category marketing strategies.
- Lead product launches, brand positioning and consumer engagement initiatives.
- Conduct market research and consumer insight analysis.
- Manage creative, media, digital and activation agencies.
- Coordinate product packaging, advertising and marketing communications.
- Develop and manage marketing budgets and campaign calendars.
- Drive digital marketing, brand visibility and consumer activation.
- Monitor campaign effectiveness and marketing return on investment.
- Collaborate with Sales, Manufacturing, R&D and Supply Chain to support product launches.
Candidate Requirements
- Typically 8 to 12 years of relevant FMCG marketing experience.
- At least 3 years managing brands, launches, agencies or marketing teams.
- Strong Nigerian packaged food marketing experience.
- Demonstrable experience taking products from preparation to market.
- Strong knowledge of Nigerian consumers, general trade and regional market dynamics.
- Hands on experience in brand management, digital marketing, consumer research and field activation.
- Experience managing agencies, marketing budgets and campaign performance.
- Bachelor’s degree in Marketing, Business or a related discipline.
Experience in seasonings, snacks, breakfast products or closely related packaged food categories is particularly desirable. Application: Qualified candidates should submit their updated CV for consideration. <