Digital Marketing Officer

Responsibilities:

Develop and execute digital marketing strategies aligned with the company's business goals.

Plan and manage digital marketing campaigns across social media, search engines, email, and other online platforms.

Create and manage engaging content for social media platforms, websites, blogs, and other digital channels.

Manage and grow the company's social media presence across relevant platforms.

Develop strategies to generate qualified leads and support customer acquisition.

Conduct market research to identify customer needs, industry trends, competitor activities, and new marketing opportunities.

Manage and optimize paid advertising campaigns, including social media and search engine advertising.

Monitor and analyze campaign performance using relevant digital marketing tools and analytics platforms.

Track key performance indicators (KPIs) and provide regular reports on campaign performance and marketing results.

Collaborate with the Sales and Business Development teams to support lead nurturing and conversion.

Support SEO activities to improve website visibility and organic traffic.

Develop and execute email marketing campaigns where applicable.

Identify opportunities to improve brand visibility, audience engagement, and conversion rates.

Stay updated on emerging digital marketing trends, tools, platforms, and best practices.

Contribute to the development of marketing materials and campaigns for the company's products and services.

Requirements:

Bachelor's degree in a related field.

Minimum of 2 years of experience in digital marketing or a related role.

Proven experience managing social media platforms and digital marketing campaigns.

Experience with content creation and digital marketing strategy.

Knowledge of social media advertising and paid digital campaigns.

Basic understanding of SEO, email marketing, and lead generation.

Ability to use digital analytics tools to track and measure campaign performance.

Strong written and verbal communication skills.

Excellent research, analytical, and problem-solving skills.

Ability to work independently and collaboratively in a fast-paced environment.

Strong understanding of current digital marketing trends and platforms.

Preferred Requirements:

Experience with tools such as:

Google Analytics

Google Ads

Meta Business Suite / Ads Manager

Canva or other design tools

Social media scheduling tools

Email marketing platforms

SEO tools

What Success Looks Like:

Increase brand awareness and online visibility.

Generate qualified leads through digital channels.

Improve audience engagement and customer conversion.

Execute effective digital marketing campaigns.

Provide measurable insights and reports on marketing performance.