Head - Business Strategy

Your tasks

Purpose of the role To support the development and execution of business strategies that drive sustainable growth, profitability and market competitiveness for the company’s home-appliances business in Singapore. The role works closely with senior management and cross-functional teams to translate market insights, business data and strategic priorities into actionable initiatives.

1. Business Strategy & Planning

• Support the development of annual and medium-to-long-term business strategies aligned with company and regional/HQ objectives.
• Analyse business performance, market trends, consumer behaviour and competitive activities to identify growth opportunities and business risks.
• Translate strategic priorities into actionable business initiatives, targets and implementation plans.
• Monitor progress of strategic initiatives and provide recommendations to management.

1. Market & Competitor Intelligence

• Conduct market research on home-appliance categories, competitors, pricing, distribution channels and consumer trends.
• Track competitors’ product launches, pricing strategies, promotions, channel strategies and market positioning.
• Identify emerging market trends and opportunities, including e-commerce, digital channels and changing consumer preferences.
• Provide regular market and competitor insights to management.

1. Commercial & Business Performance Analysis

• Analyse sales, revenue, margins, product/category performance and channel performance.
• Identify gaps and opportunities to improve business performance and profitability.
• Support management in evaluating pricing, product portfolio, channel and investment decisions.
• Develop business cases and financial analysis for new initiatives or investments.

1. Growth & New Business Opportunities

• Identify and evaluate opportunities for market expansion, new product categories, new channels and strategic partnerships.
• Support initiatives to grow e-commerce and other emerging sales channels.
• Evaluate potential business opportunities based on market attractiveness, commercial potential and resource requirements.

1. Cross-functional Strategic Projects

• Lead or support strategic projects involving Sales, Marketing, Product, Finance, Supply Chain, Customer Service and other functions.
• Facilitate cross-functional collaboration to ensure strategic initiatives are implemented effectively.
• Challenge existing processes and business assumptions where appropriate and recommend improvements.

1. Management Reporting & Presentation

• Prepare business analysis, management reports, dashboards and presentations for MD, management team and HQ.
• Consolidate key business indicators and highlight significant trends, risks and opportunities.
• Provide fact-based recommendations to support management decision-making.

Requirements

Job Requirements

• Bachelor's degree in Business Administration, Marketing, Business Management, Economics or a related discipline.
• Significant relevant experience in business planning, strategy, commercial planning or related functions.
• Experience in the home-appliances, consumer electronics, consumer durables, FMCG or retail industry is preferred.
• Demonstrated experience in developing and executing business plans, managing budgets and evaluating effectiveness.
• Experience in business analysis, business performance reporting and cross-functional project leadership.
• Experience in leading and developing a team.
• Experience working with HQ stakeholders in a multinational environment is an advantage.