Marketing Demand Generation & Campaign Manager
Apera is an innovative, Vancouver-based company at the forefront of robotics, AI, and machine vision — recognized with the 2025 Frost & Sullivan Technology Innovation Leadership Award and the 2024 BC Tech "Company of the Year, Growth" award. We're on a mission to redefine AI-driven robotic vision.
Apera AI helps manufacturers make their factories more flexible and productive. Robots enhanced with Apera's software have 4D Vision — the ability to see and grasp objects with human-like capability. Challenging applications such as bin picking, sorting, packaging, and assembly are now open to fast, precise, and reliable automation. We work with the world's leading automotive OEMs and Tier 1 suppliers.
Our portfolio spans Vue (our 4D Vision software), Forge (a no-code simulation and AI training studio where customers build, validate, and de-risk robotic cells before any hardware is bought), and VuePod, our new turnkey, productized bin-picking cell.
Role Overview:
We are looking for a Demand Generation & Campaign Manager to execute marketing campaigns that generate qualified leads and support sales pipeline growth. This role is responsible for operating the marketing engine, building campaigns in HubSpot, managing marketing automation, and ensuring leads are efficiently passed to the SDR team. The ideal candidate is highly organized, data-driven, and experienced in B2B demand generation and marketing automation.
This role will involve periodic travel to the United States to collaborate closely with cross-functional teams and support key initiatives.
Key Responsibilities
Campaign Execution
Build and manage marketing campaigns including:
Webinars
Email campaigns
Landing pages
Digital content campaigns
Coordinate campaign launches across multiple channels
HubSpot Campaign Management
Use HubSpot to manage:
Marketing emails
Workflows
Lead segmentation
Campaign reporting
Maintain campaign tracking and performance dashboards
Lead Management
Manage lead lifecycle from initial engagement to SDR qualification
Coordinate lead handoff between marketing and SDR teams
Maintain segmentation lists and target account databases
Account-Based Marketing
Support targeted campaigns toward strategic companies and industries
Work with marketing leadership to develop ABM initiatives
Marketing Analytics
Track campaign performance and conversion rates
Analyze marketing funnel metrics
Provide regular reports on campaign effectiveness
Qualifications
3–6 years experience in demand generation or marketing automation
Strong experience with HubSpot
Experience running B2B marketing campaigns
Strong analytical and organizational skills
Experience working with sales teams and lead qualification processes
What Success Looks Like
Campaigns consistently generate qualified leads
Marketing leads convert effectively to SDR opportunities
HubSpot campaigns are executed efficiently and tracked accurately
Marketing performance is clearly measured and optimized
What we offer!
Equity Participation As an employee-owned company, we provide a meaningful stock option program, enabling all team members to share in the company’s long-term success and growth.
Competitive & Transparent Compensation We offer a competitive and transparent compensation package aligned with market benchmarks. For this role, the expected salary range is MXN 600,000 – 710,000 annually.
The final compensation package will be determined based on a range of factors, including your experience, skills, and the value you bring to the role and the organization.