Senior Digital Marketing Manager (m/f)

Description des tâches: Role purpose: At Vodafone, we work every day to build a better future, for a world that is more connected, inclusive and sustainable. Travel eSIM is Vodafone's proposition for the hundreds of millions of international travellers that are looking for an easy and affordable solution to stay connected with friends, family or business partners while abroad, beyond their roaming plan. Travel eSIM is a key growth pillar at the heart of our Commercial strategy at Vodafone Group. We are breaking new ground with innovative offers and technologies like eSIM and our goal is to become the operator of choice for travellers abroad

The Senior Marketing Manager leads the marketing team. They are seen as a leader on all commercial activities related to Travel eSIM, with solid commercial knowledge of the industry, channels/partners, competition challenges. The role takes overall responsibility for driving maximum growth of Vodafone's Travel eSIM business worldwide, including definition and execution of pricing, proposition, market communication strategy & top-class customer experience.

The successful candidate will be a true influencer in the organisation and will help Vodafone scale its Travel eSIM business globally delivering superior customer experience and revenue growth, in line with Vodafone's commercial strategy.

Accountabilities and decision ownership:

Own, lead and co-create proposition and pricing strategy for Travel eSIM offers including regional/local, segmented, time-bound promotions

Develop and own integrated marketing plan and budgets

Prepare briefs and provide input into proposition materials, comms materials, guides, FAQs

Define & collect customer insights

Define, propose and approve customer journeys

Management of Brand activities

Management of Wholesale activities

Essential competencies, knowledge and experience:

Strong knowledge of the telecoms industry and extensive pricing and commercial experience

Excellent understanding of evolving customer attitudes in travel industry, behavioural economics, telecoms services and value perceptions

Excellent analytical and problem-solving skills with a track record of data-driven approaches

Ability to rapidly understand and respond to strategic implications of external market developments.

Very strong analytical, communication, influencing and stakeholder management skills

Excellent strategic thinking and ability to lead change and execute strategy

Ability to prioritise and demonstrating resilience

Études: Niveau d'étude demandé egal Bachelor (Bac +3)