B2B Demand Generation Specialist - Remote

B2B Demand Generation Specialist

Location: Remote (Anywhere) [PST Hours Alignment]

Employment Type: Full-Time / Independent Contractor

Job Summary

We are seeking an execution-focused B2B Demand Generation Specialist to support our SDR team by building targeted prospect lists, executing outbound marketing campaigns, and generating qualified leads. This role is ideal for a strong marketer and copywriter who thrives on testing messaging, analyzing campaign data, and driving measurable results.

Key Responsibilities

• Build and manage targeted prospect lists using platforms like Clay, Ocean.io, and similar tools.
• Create, execute, and optimize vertical-specific email campaigns, LinkedIn ads, landing pages, and marketing assets.
• Write high-converting campaign copy, subject lines, ad copy, and calls to action.
• Operate and manage outbound marketing automation in HubSpot Marketing Hub Professional.
• Conduct A/B testing on messaging, creative assets, and targeting to boost conversion rates.
• Track prospect engagement, identify warmed leads, and hand off qualified prospects to SDRs.

Qualifications

• 3–6 years of hands-on experience in B2B marketing, demand generation, or outbound marketing.
• Expert-level B2B copywriting skills and fluent professional English communication.
• Proven proficiency or ability to rapidly master prospecting platforms (Clay, Ocean.io) and CRM tools (HubSpot).
• Experience marketing SaaS, IT, or cybersecurity products is a plus.
• Must be legally authorized to work in the designated jurisdiction without requiring company sponsorship.

-Requerimientos-

• Educación mínima: Educación media superior
• Bachillerato General
• 3 años de experiencia
• Idiomas: Inglés
• Conocimientos: B2b, Digital marketing, Marketing b2b, Sass
• Palabras clave: negocio, negocio, especialista, casa, remoto, remote, teletrabajo, home