Head of Influencer Marketing (gn) - Netherlands

Start: asap | Level: Head of | Location: Netherlands, Amsterdam, hybrid | Full-time (40h/Week)

For our Influencer Marketing at ESN unit, we are looking for a strategically strong, data-driven, and creative leader. In this role, you will take ownership of steering and scaling our influencer marketing, with a clear focus on revenue growth, new customer acquisition, creative activations, and tapping into new markets.

You will lead the team both operationally and strategically, scale existing creator relationships, and ensure that launches, activations, and campaigns are seamlessly planned, creatively executed, and evaluated based on hard data.

Your mission

Direct and control all relevant KPIs and processes in Influencer Marketing

Analyze and optimize revenue development through influence

Actively drive new customer acquisition via influencer marketing

Identify growth potential in the Netherlands

Manage and develop key influencer relationships

Ensure key influencers are regularly activated, motivated, and strategically integrated

Develop creative ideas for launches, promotions, and influencer activations

Ensure strong alignment between product, promotion, content, and influencer communication

Lead campaign planning alongside relevant cross-functional teams and guarantee an accurate, timely flow of information

Evaluate campaigns, launches, and promotions using data-driven insights and derive concrete optimization measures

Lead your team with clarity, empathy, and a focus on results

Actively monitor team satisfaction, motivation, and professional development

Work closely with internal stakeholders across Insights, Webshop, HR, Budgeting, and Campaign Planning

Your experience & skills

Proven experience in social media marketing, influencer marketing, or performance marketing

Strong understanding of KPIs, revenue management, and data-driven decision-making

Ability to confidently read, interpret, and translate reportings and analytics into concrete action items

Mindset that bridges strategy and execution, with a passion for hands-on implementation

Deep understanding of how to build, nurture, and scale strong influencer relationships

Sharp instinct for creative campaigns, product launches, and social media activations

Highly structured work ethic to ensure reliable, complete, and timely communication

Experience leading or functionally managing teams

Clear, appreciative, and solution-oriented leadership style

Solid grasp of team dynamics with a high priority on team satisfaction

Strong communication skills and the ability to collaborate confidently with diverse stakeholders

Capacity to identify market opportunities and turn them into actionable growth strategies

Fluent in English and Dutch

Weekly visits to our office in Amsterdam

Why choose us?

Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle.

You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from:

Flexible working hours and remote work options

Attractive employee discounts

Subsidy for the E-gym Wellpass

Workation

Corporate benefits

28 days vacation/year

and much more

About Us

The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021.

ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise.

TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees.

This is us – The Quality Group – nice to meet you! Now it’s your turn! We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!