Affiliate Manager

Tujuan Utama Mengembangkan penjualan dan brand awareness melalui strategi affiliate marketing dan KOL (Key Opinion Leader / influencer) secara efektif dan scalable. Tanggung Jawab Utama

1. Strategy & Planning

• Menyusun strategi affiliate & KOL sesuai target penjualan
• Menentukan budget campaign (ROI driven)
• Membuat roadmap bulanan (campaign, launching, promo)
• Menentukan target KPI (GMV, ROAS, conversion rate)

1. Affiliate Program Management

• Membangun dan mengelola sistem affiliate (Shopee, TikTok, dll)
• Recruit affiliate (nano, micro, macro)
• Menentukan skema komisi (misal 10%-30%)
• Membuat guideline & SOP affiliate
• Monitoring performa affiliate harian

1. KOL / Influencer Management

• Research & shortlist KOL sesuai target market
• Negosiasi harga dan deliverables
• Briefing konten (script, angle, selling point)
• Mengatur timeline posting
• Maintain relationship jangka panjang

1. Campaign Execution

• Menjalankan campaign (launching produk, promo, seasonal)
• Koordinasi dengan tim:

o Marketing

• Creative
• E-commerce
• Tracking performa campaign secara real-time

1. Budget & ROI Control
2. Market & Trend Monitoring

Skills: Marketing Communications, Content Strategy, Digital Marketing, Image Editing, Content Marketing, B2B Marketing, Social Media, Affiliate Marketing, Google Analytics, Google Ads