QUALIFICATIONS
- Diploma or Degree in Digital Marketing, Marketing, Communications, or a related field.
- Minimum 2 years’ experience in digital marketing.
- Proven experience managing social media platforms and digital campaigns.
- Strong skills in content creation, copywriting, and social media management.
- Knowledge of digital advertising platforms and online marketing tools.
- Ability to analyze digital marketing metrics and prepare performance reports.
- Creative, proactive, and target-oriented.
- Strong communication and organizational skills.
- Experience in manufacturing, steel, construction, or related industries will be an added advantage.
KEY RESPONSIBILITIES
- Develop and implement digital marketing strategies to grow the company's online presence.
- Manage and maintain social media platforms and digital channels.
- Create engaging content including posts, graphics, videos, and promotional materials.
- Plan and execute paid digital advertising campaigns.
- Monitor social media engagement, website traffic, leads, and campaign performance.
- Conduct market and competitor research to identify growth opportunities.
- Generate leads and support business development through digital channels.
- Maintain consistent brand messaging across all digital platforms.
- Prepare regular digital marketing performance reports.
- Collaborate with the sales and management teams to support business growth.
