Marketing Specialist

. Key Responsibilities

A. Official Social Media Management

Manage the daily operation and content publishing of the company’s official social media platforms. Organize, edit, and publish social media content according to the marketing plan. Respond to comments, private messages, and user inquiries in a timely and professional manner. Maintain social media topics and user interactions to improve engagement and account activity. Assist with the execution of offline marketing activities , including preparation, on-site support, and follow-up. Collect, organize, and report social media and marketing activity data . Organize and manage images, short videos, copywriting, and other marketing materials to ensure timely and high-quality content delivery.

B. Consumer & Market Management

Collect and organize consumer pain points, needs, opinions, and feedback from social media platforms. Monitor competitor activities and market trends , including competitor campaigns, product promotions, and consumer feedback. Collect and monitor issues from the terminal/retail market, including product, channel, service, and consumer experience issues . Categorize and summarize consumer and market issues and report them to relevant departments for follow-up and resolution. Collect product reviews and consumer opinions to support product marketing and market strategy optimization. Maintain regular communication with consumers and user communities and ensure timely responses to inquiries. Support the collection and analysis of consumer feedback to improve product reputation and customer satisfaction .

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