Sales & Marketing Executive

Responsibilities:

Develop and execute sales strategies to achieve the garage's revenue and customer acquisition targets

Identify and pursue new business opportunities within the automotive and related sectors

Generate leads through direct sales, referrals, networking, digital channels, partnerships, and other appropriate channels

Identify potential individual, corporate, fleet, insurance, government, and institutional customers

Develop and maintain a strong sales pipeline and ensure consistent follow-up on prospects

Develop relationships with corporate organizations, fleet operators, logistics companies, ride-hailing companies, dealerships, insurance companies, and other potential partners

Develop and present corporate servicing and maintenance proposals

Explore opportunities for recurring maintenance contracts

Develop initiatives to attract new customers to Aydens Garage

Maintain regular communication with existing customers

Develop customer retention and loyalty initiatives

Follow up with customers after servicing or repairs to assess satisfaction and encourage repeat patronage

Maintain a database of existing and prospective customers

Identify opportunities for cross-selling and upselling relevant automotive services

Develop and implement marketing plans aligned with the garage's business objectives

Promote Aydens Garage's services, expertise, facilities, and value proposition

Develop campaigns around vehicle servicing, preventive maintenance, diagnostics, repairs, fleet management, and other relevant services

Conduct market research to understand customer needs, preferences, and buying behaviour

Identify and establish relationships with complementary businesses and service providers

Explore partnerships with automobile dealerships, insurance companies, car rental companies, fleet operators, corporate organizations, and automotive suppliers

Develop referral and partnership programmes that generate qualified customers

Maintain strong relationships with strategic partners

Track revenue generated through partnerships and referral channels.

Requirements:

Minimum qualification of a BSC 4 years of previous experience in a similar role