DESIGN & MARKETING EXECUTIVE

Job Summary:

The Design & Marketing Executive supports the design and marketing functions. Responsibilities include graphic design, content creation, developing marketing materials, engaging in Public Relations events, managing digital and offline campaigns, and evaluating campaign performance.

Job Scope:

Graphic Design and Content Development

• Conceptualise and develop creative marketing materials, including brochures, product catalogues, posters, banners, digital advertisements, social media content, presentations and event materials.
• Apply knowledge of graphic design principles, branding, layout, typography and visual communication to produce professional and engaging content.
• Use design and content creation tools such as Adobe Creative Suite, Canva and CapCut to create and edit marketing materials.
• Ensure that all marketing materials are accurate, visually consistent and aligned with the company’s brand guidelines, and company websites are updated regularly.
• Maintain an organised library of approved brand assets, product images, templates, photographs and marketing materials.

Campaign Strategy and Implementation

• Assist in developing marketing campaign strategies that strengthen brand awareness, generate leads and support sales priorities.

• Participate in the planning and implementation of integrated digital and offline campaigns across social media, websites, email, advertising, exhibitions and customer events.

• Manage campaigns from concept and content development through execution, coordinating with internal teams, vendors and external partners to ensure timely delivery.

• Track and analyse campaign reach, engagement,inquiries, qualified leads and sales conversions, and use the findings toimprove future campaigns.

• Monitor campaign expenditure and deliver activities within approved budgets.

Events and Partnerships

• Participate in the planning, coordination andexecution of Public Relations events, exhibitions, roadshows, product launchesand customer engagement activities, managing logistics, schedules and budgets.

• Coordinate with internal teams, vendors, venuesand external partners to ensure events are delivered on time and within budget.

• Build and maintain relationships with businesspartners, industry associations, suppliers and sponsors to create jointmarketing and co-branding opportunities.

• Support Business Development and Sales teams infollowing up on event leads and partnership opportunities, and maintainaccurate records.

• Evaluate event and partnership outcomes,including attendance, leads generated and return on investment, and recommendimprovements for future activities.

Business Development and Sales Support

• Support the Business Development and Sales teamsin identifying target markets, customer needs and growth opportunities throughmarket and competitor research.

• Liaise and follow up with existing projectpartners on project milestones, coordinating product deliveries to ensure theyarrive on time and in line with project timelines.

• Coordinate the handover of marketing-generatedleads to Sales, monitor follow-up progress and maintain accurate records ofleads, customer inquiries and business opportunities.

Collaboration with Sales Teams

• Work closely with Sales teams to understandcustomer requirements, sales priorities, market challenges and upcomingbusiness opportunities.

• Develop targeted campaigns and promotionalmaterials to support product launches, sales initiatives and customeracquisition.

• Gather Sales feedback on lead quality, customerresponses, competitor activities and market conditions, and use these insightsto improve marketing messages and campaigns.

• Provide customised presentations, productinformation and customer communication materials, and review theireffectiveness to improve Sales support.

• Participate in Sales and Business Developmentmeetings and coordinate across relevant departments to align marketing supportwith commercial priorities

Requirements:

• Diploma or Professional Qualifications in Graphics Design, or a related field preferred.

• Possess skills in photography and video shooting

• Working knowledge of design software (e.g. Adobe Suite, Canva, Capcut)
• Familiar with digital marketing tools (e.g. Meta Ads, Google Analytics, Shopify and A.I.)

• Excellent written and verbal communication skills, with the ability to present effectively to clients, management, and team members.

• Adaptability to fast-paced and dynamic environments, with a willingness to learn and stay updated on design and market trends, and new technologies.

Employee Benefits

• Annual Wage Supplement (13th month)
• Training and Career Progression Opportunities
• Company Incentive Trips
• Annual Leave and Medical Benefits

Working Location: 1 Tampines North Drive 1, #04-18, T-Space, Singapore 528559

Working Hours: Mondays to Fridays, 8.30am to 5.30pm