Assistant Manager / Manager – Digital Marketing & Membership Growth

About the Role SICCI is seeking a proactive and hands-on Assistant Manager / Manager to lead digital marketing activities, strengthen audience engagement and support membership growth and event participation. The role combines content creation, campaign management, digital platform management and practical use of AI tools. You will work closely with the CEO, membership and events teams, relevant Board committees and external partners to communicate SICCI’s value to members and the wider business community. Appointment at Assistant Manager or Manager level will depend on relevant experience and capabilities. Key Responsibilities Digital Marketing and Content Creation Develop and implement digital marketing plans aligned with SICCI’s priorities, membership initiatives and events.

Manage a monthly content calendar across LinkedIn, Facebook, Instagram, email, the website and other approved channels.

Research, write, edit and publish engaging content, including social media posts, newsletters, website updates and promotional materials.

Create or coordinate visuals, short videos and event content, adapting materials to each platform and target audience.

Maintain consistent branding, messaging and content quality across communications.

Audience Engagement and Campaign Management Manage social media publishing, community engagement and responses to enquiries, coordinating with relevant colleagues where necessary.

Plan and execute campaigns promoting SICCI membership, events, programmes and business opportunities.

Use audience insights and platform analytics to improve content, targeting and campaign effectiveness.

Develop clear calls to action and support enquiry and registration pathways through landing pages, forms, email campaigns and tracked links.

Membership Growth and Engagement Collaborate with the membership team on campaigns to attract prospective members and communicate membership benefits.

Support audience segmentation, lead generation, enquiry nurturing and follow-up communications.

Maintain accurate lead records and coordinate the handover of qualified enquiries to the membership team.

Support membership renewal and re-engagement communications.

Event Marketing and Communications Work with the events team to develop promotional plans and attendee communications.

Coordinate promotional content with speakers, partners and sponsors.

Monitor registration trends and adjust promotional activities where needed.

Support event content capture, publicity and post-event communications.

Provide on-site marketing and communications support for events when required.

Website, App and Performance Reporting Keep website and SICCI app content, event listings and member information accurate and current.

Coordinate with vendors or technical teams to improve navigation, enquiry capture and registration journeys.

Track and analyse content performance, audience engagement, website traffic, enquiries and registrations.

Prepare regular reports with insights and recommendations to improve marketing activities.

AI Tools and Workflow Improvement Use AI tools to support research, content development, repurposing, reporting and campaign preparation.

Develop reusable prompts, templates and workflows to improve efficiency and consistency.

Explore suitable automation and AI-assisted processes, subject to SICCI’s approval and review requirements.

Verify information and ensure accuracy, appropriate tone and confidentiality before publication.

Share practical tools and improvements with colleagues.

Job Requirements Diploma or degree in Marketing, Communications, Business or a related discipline, or equivalent relevant experience.

Relevant experience in digital marketing, content creation, communications or growth marketing, with the ability to manage campaigns independently.

Strong English writing, editing and communication skills.

Hands-on experience managing social media platforms and using tools such as Meta Business Suite, LinkedIn analytics and email marketing platforms.

Familiarity with website content management, web analytics such as Google Analytics 4, and CRM systems or lead trackers.

Ability to create or coordinate visual and video content; proficiency in Canva or similar tools is an advantage.

Practical experience using AI tools for professional tasks, with sound judgment in reviewing and verifying outputs.

Strong organisational skills, attention to detail and the ability to manage multiple priorities and stakeholders.

Experience in B2B marketing, membership organisations, business associations, events or engagement with SMEs is an advantage.

Willingness to support occasional evening or weekend events when required.