Growth Associate

Key Responsibilities Content & Social Media Management

• Own and personally develop content end-to-end (copy, creatives, short-form video) rather than just briefing it out — the same person driving the content strategy should be the one creating it
• Own the content calendar across social platforms (Instagram, LinkedIn, X/Twitter, etc.)
• Own landing page content for ad campaigns, writing and iterating on copy to improve lead quality and conversion rates
• Track social growth metrics (engagement, reach, follower growth) and adjust strategy accordingly

Cross-Functional Coordination

• Act as the connective tissue between Growth, Sales, Product, and Design to keep messaging and execution aligned
• Coordinate campaign launches, product updates, and promotions across teams
• Maintain shared trackers/dashboards for cross-team visibility

Sales Collaboration & KPI Ownership

• Partner closely with Sales to understand funnel gaps and co-own lead quality and conversion KPIs
• Build feedback loops between Sales and Marketing to refine targeting, messaging, and lead scoring
• Report on MQL-to-SQL conversion, pipeline contribution, and revenue-linked metrics
• Own the holiday/seasonal marketing calendar, planning campaigns and promotions around key dates
• Plan and launch the referral program in partnership with Sales, from incentive design through rollout and tracking

Requirements:

• 3–4 years of experience in growth/performance marketing, digital marketing, or a related role
• Hands-on experience running paid campaigns (Google Ads, Meta Ads, LinkedIn Ads)
• Experience managing social media channels and content calendars
• Proven track record working cross-functionally, especially with Sales, on shared KPIs
• Strong analytical skills; comfortable with Google Analytics, Excel/Sheets (basic SQL a plus)
• Excellent written and verbal communication skills
• Ability to juggle multiple projects in a fast-paced environment

Nice to Have:

• Familiarity with SEO and content marketing fundamentals
• Basic design skills (Canva/Figma) for quick creative iteration
• Startup or high-growth company experience

Location: Remote Working hours (VNT): Monday to Saturday: 9:00 AM – 6:00 PM (lunch break from 12:00 PM to 1:00 PM)

Skills: Presale, Google Ads, Fintech, Affiliate Marketing, SaaS, Google Analytics, Digital Marketing, B2B Marketing, Content Marketing, Social Media, Marketing Communications, TikTok, Content Strategy, B2B Sales