Senior Performance Marketing Specialist
Location Hybrid working (4 Days a Month Work from Home) at Jalan Pulau Komodo I, No. 4, Denpasar Barat, Bali
About PT. Media Group Asia (SATUVISION): PT. Media Group Asia (SATUVISION) is a performance-driven digital marketing agency providing innovative solutions for the hospitality and real estate industries. Our expertise spans performance marketing, website development, content marketing, SEO, and strategic advertising, helping businesses scale and grow online. With a strong presence in Bali and Jakarta, we are a recognized leader in the industry, delivering data-driven marketing solutions that drive measurable success.
Job Brief: The Senior Performance Marketing role at PT. Media Group Asia (SATUVISION) encompasses strategic planning, team leadership, budget management, campaign execution, client management, and compliance. This position is a managerial position that involves a hybrid working model, offering flexibility for both Work from Home (WFH) and Work from Office (WFO).
Responsibilities:Digital Advertising Strategy and Planning:
- Develop and execute a comprehensive digital advertising strategy aligned with the company's objectives.
- Collaborate with cross-functional teams to identify advertising opportunities and enhancements.
- Ensure data-driven decision-making in digital advertising campaigns.
- Communicate the digital advertising strategy and its alignment with the company's goals to key stakeholders.
Team Leadership and Management:
- Lead, mentor, and inspire a team of digital advertising specialists, analysts, and SEO experts.
- Set clear goals, provide guidance, and conduct performance evaluations.
- Foster a collaborative and innovative work environment.
- Manage workload allocation and resource planning for the team.
Budget Management and Sales Support:
- Develop and manage the digital advertising budget, ensuring cost-effectiveness and adherence to financial targets.
- Allocate financial resources efficiently to support advertising initiatives and improvements.
- Monitor spending and provide regular budget reports to management.
- Proactively identify opportunities for optimizing ad spend and maximizing ROI.
Digital Advertising Campaign Execution:
- Oversee the creation and execution of digital advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, etc.).
- Ensure campaigns are optimized for performance, reach, and ROI.
- Monitor and analyze campaign metrics, making data-driven adjustments to improve results.
- Implement best practices in ad targeting, creative development, and A/B testing.
Client Management and Sales Support:
- Collaborate with the sales team to align digital advertising strategies with client needs and goals.
- Participate in client meetings to present digital advertising solutions and performance reports.
- Assist in upselling and expanding digital advertising services to existing clients.
Digital Advertising Performance Analysis:
- Monitor advertising performance metrics, such as click-through rates, conversion rates, and return on ad spend (ROAS).
- Provide regular reports on advertising campaign effectiveness, user behavior, and trends.
- Use data-driven insights to continually improve digital advertising performance.
Compliance and Policy Adherence:
- Ensure compliance with advertising regulations, privacy policies, and industry standards.
- Develop and enforce internal policies and guidelines for digital advertising practices.
Requirements:
- Min 28 years old
- Bachelor's degree in marketing, communications, or a related field.
- At least 5 or more years of experience in digital advertising strategy and planning.
- Proven experience in team leadership and management.
- Strong understanding of Performance Marketing platforms, budget management, and sales support.
- Excellent written and verbal communication skills in English and Bahasa.
- Proficient in data analysis tools.
Working Hours:
- 8 hours per day, 40 hours per week
- Day off on weekends (Saturday & Sunday)
- Flexible hybrid work setup with opportunities for remote work.
- Religious Holiday
Skills: Google Analytics, Pixel & Conversion Tracking, Performance Analysis & Data Analytics