Branch Manager

Responsibilities:

Sales & Revenue Growth:

Develop and execute strategies to achieve the branch’s monthly and quarterly sales targets. Drive sales of land, apartments, houses, and other real estate products. Monitor individual and team sales performance daily. Identify opportunities to increase revenue and market share. Develop strategies for lead generation, conversion, and customer retention. Ensure effective follow-up on all leads and prospects. Monitor sales pipelines and ensure prospects move through the sales process. Develop partnerships and referral networks that generate new business.

Team Management:

Recruit, train, supervise, and motivate branch sales personnel. Set clear individual and team targets. Conduct regular sales meetings, reviews, and performance evaluations. Hold team members accountable for achieving assigned targets.  Identify performance gaps and implement corrective measures. Build a high-performance, target-driven sales culture. Coach team members on prospecting, negotiation, closing, and customer relationship management.

Branch Operations:

Oversee the day-to-day operations of the branch. Ensure compliance with company policies, procedures, and sales processes. Maintain proper records of leads, prospects, sales, payments, and customer information. Coordinate effectively with Accounts, Marketing, Customer Care, Projects, and Management. Ensure branch activities are properly documented and reported. Escalate operational challenges and customer issues to management promptly.

Marketing & Business Development:

Work closely with the marketing team to generate quality leads for the branch. Identify and develop new markets and sales channels. Participate in property inspections, exhibitions, activations, networking events, and other promotional activities. Monitor competitors, market trends, pricing, and customer behaviour. Recommend new sales initiatives and campaigns based on market opportunities.

Customer Relationship Management:

Ensure excellent customer service throughout the sales process. Handle escalated customer complaints and ensure timely resolution. Maintain strong relationships with existing and prospective clients. Encourage referrals and repeat business. Ensure customers receive accurate information about properties, pricing, payment plans, documentation, and processes.

Performance Expectation:

The Branch Manager is expected to:

Consistently achieve or exceed monthly branch sales targets. Increase the branch’s customer base and revenue. Maintain a healthy and active sales pipeline. Improve lead-to-sale conversion rates. Ensure strong sales activity and follow-up within the team. Maintain high team productivity and accountability. Minimise customer complaints and unresolved issues. Provide accurate and timely branch performance reports.

Requirements:

HND in Business Administration, Marketing, Estate Management, or a related field. Minimum of 2 years’ experience in real estate sales or business development. Previous experience managing a sales team or branch is strongly preferred. Proven track record of achieving sales targets. Strong knowledge of the real estate market. Excellent leadership and people-management skills. Strong negotiation and closing skills. Excellent communication and presentation skills. Strong business development and networking abilities. Proficiency in Microsoft Office and CRM/sales management tools. Ability to work under pressure and in a highly target-driven environment. Strong analytical, organisational, and problem-solving skills.

Core Competencies:

Sales Leadership Business Development Real Estate Sales Team Management Negotiation & Closing Target Management Customer Relationship Management Strategic Thinking Market Analysis Communication Accountability Problem Solving Performance Management