Director of Commercial and Partnership

Lead Playmaker Film Studio's commercial growth strategy

Drive revenue through strategic partnerships, leasing, sponsorships, marketing, and business development. The role is responsible for maximizing studio utilization, enhancing brand visibility, and building long-term partnerships across the film, media, and entertainment ecosystem.

Direct reports

Partnership & Business Development Manager

Leasing & Tenant Relations Manager

Marketing & Communications Lead

Social Media Specialist

Key responsibilities

Develop and execute the studio's commercial and partnership strategy.

Identify and secure new revenue opportunities, sponsorships, and strategic partnerships.

Lead commercial negotiations and manage key client and stakeholder relationships.

Oversee leasing activities, tenant acquisition, retention, and occupancy performance.

Drive marketing, communications, and brand positioning initiatives.

Oversee digital and social media strategies to enhance audience engagement and awareness.

Monitor commercial performance, budgets, KPIs, and revenue targets.

Represent Playmaker Film Studio with industry partners, investors, production companies, and government stakeholders.

Qualifications & experience

Bachelor's degree in Business, Marketing, Media, Communications, or related field.

12+ years of experience in commercial, partnerships, business development, or marketing leadership roles.

Experience within film, media, entertainment, creative industries, sports, or events sectors preferred.

Proven track record in securing strategic partnerships and commercial revenue growth.

Key competencies

Commercial strategy

Strategic partnerships

Business development

Stakeholder management

Marketing & brand management

Leasing & tenant relations

Negotiation & contract management

Financial acumen

Leadership & team development

Success measures

Commercial revenue growth

Partnership and sponsorship value secured

Studio occupancy and tenant retention

Brand awareness and market visibility

Achievement of commercial KPIs and business objectives