Senior Brand Manager / Brand Lead (Strategy + Build)

Based in Egypt · Frequent travel to Saudi Arabia A regional strategic marketing consultancy is hiring a Brand Lead to join an embedded delivery team building a brand-led marketing function for a category-leading consumer brand in KSA. This is a consulting role — you work alongside the client's marketing team to deliver the build, not a client-side position. You'll own the brand refresh and the where-to-play / how-to-win build for a fast-growing consumer brand.

8–12 years in FMCG brand management , with at least one full brand strategy or repositioning led end-to-end (brand heart, positioning, frame of reference, RTBs)

Built or run where-to-play / how-to-win growth strategy and a multi-year brand roadmap

Fluent in jobs-to-be-done / behavioral-change frameworks, translated into marketing KPIs

Experience building a top-line growth model tied to brand initiatives

Background from a brand-led FMCG house

Regulated-category experience · GCC market exposure

Arabic/English