Senior Digital Marketing Specialist

We are looking for an experienced Senior Digital Marketing Specialist to join an international hospitality and tourism business based in Bali. This is a hands-on role for someone who enjoys combining performance marketing, analytics, website optimisation, CRM, and marketing automation to drive measurable business growth.

Key Responsibilities :

• Plan, launch, and optimise paid advertising campaigns across Google Ads, Meta Ads, YouTube Ads, display, remarketing, and retargeting channels.
• Monitor and improve campaign performance, including ROAS, CPA, CTR, CPC, conversion rates, and advertising efficiency.
• Manage Google Analytics 4, Google Tag Manager, Google Search Console, Meta Pixel, and conversion tracking.
• Ensure enquiry forms, booking forms, WhatsApp clicks, calls to action, and other important customer actions are tracked accurately.
• Manage technical and on-page SEO, including metadata, internal linking, site speed, mobile usability, redirects, image optimisation, and broken links.
• Maintain and update the company website using WordPress and Elementor.
• Manage CRM data quality, lead-source attribution, segmentation, customer lifecycle stages, and marketing automation workflows.
• Build, test, and maintain newsletters, promotional emails, transactional emails, and automated customer journeys.
• Develop and maintain chatbot and messaging automation for lead qualification, enquiry handling, and handover to Sales or Reservations.
• Troubleshoot tracking issues, automation errors, CRM synchronisation failures, website problems, and broken integrations.
• Work closely with Marketing, Sales, Reservations, Operations, Finance, management, and external providers.
• Recommend practical improvements to digital marketing performance, lead handling, website conversion, and automation efficiency.

Qualifications & Experience :

• Minimum 4 years of relevant experience in digital marketing, performance marketing, marketing automation, or a related role.
• Strong hands-on experience with Google Ads and Meta Ads.
• Experience with Google Analytics 4, Google Tag Manager, Google Search Console, and Meta Pixel.
• Solid understanding of SEO, website optimisation, conversion funnels, and lead attribution.
• Experience managing WordPress websites, preferably using Elementor.
• Experience using CRM systems and email marketing automation platforms.
• Strong analytical and problem-solving skills.
• Ability to troubleshoot technical issues systematically and explain them clearly to non-technical colleagues.
• Strong organisational skills, attention to detail, commercial awareness, and ownership.
• Excellent written and spoken English communication skills are essential.
• Applicants must currently reside in Bali or be willing to relocate to Bali before commencing employment.

Technical knowledge in the following areas will be an advantage:

• HTML, CSS, JavaScript, PHP, or Laravel
• SQL and MySQL
• API integrations and webhooks
• Chatbot systems and messaging automation
• Node.js, JSON, Git, React, or Python
• Experience in travel, hospitality, tourism, scuba diving, or international customer markets

What We Offer :

• THR and paid annual leave
• Company laptop and work phone
• Opportunity to work in an international business environment
• Professional growth within a developing hospitality and tourism company
• Please submit your CV in English together with a brief introduction outlining your relevant experience.

Only shortlisted candidates will be contacted.

Skills: Image Editing, Content Marketing, Google Ads, Marketing Communications, Social Media, Content Strategy, TikTok, Google Analytics, Digital Marketing, B2B Marketing