Brand Development Manager

JOB SUMMARY

1. Developing & Executing comprehensive brand strategy & development (translate consumer insights into brand concepts, products ideas, and innovation pipelines) to achieve business objectives
2. Leading Ideation (from concept, packaging and positioning) & Collaborate with product development & packaging development to create products that deliver on the brand promise to launch new products
3. Managing the budget and ensure optimal allocation for the go to market & commercial strategy
4. Plan & oversee marketing campaigns (digital, event, PR) to promote brand visibility and engagement and monitor campaign performance metrics
5. Creating communication & key message for each brand

REQUIREMENTS

1. A graduate of Bachelor Degree (preferably in Marketing, Business, Communications)
2. At least 3 years of working experience in the same field, Experienced in FMCG, personal care / beauty industry is a plus
3. Proven track record of successfully growing / managing brand and product innovation and experience in digital marketing and e-commerce strategies is a plus
4. Excellent communication and interpersonal skills
5. Skilled in creative, detail-oriented, possessing problem-solving and multitasking

Skills: Digital Marketing, Affiliate Marketing, Marketing Communications, Content Strategy, B2B Marketing, Social Media, TikTok, Marketing Management, Content Marketing, Team Management