Trade Marketing Officer

Job Description

1. Trade Marketing Program

• Support the development and execution of trade marketing programs across GT, MT, e-commerce, and other relevant channels.
• Coordinate promotional programs, trade activities, and sales support programs based on business objectives.

1. Program Execution & Monitoring

• Ensure trade programs are implemented according to timeline, mechanics, budget, and agreed objectives.
• Monitor program execution in the field and coordinate with Sales team to address implementation issues.

1. Data & Performance Analysis

• Collect and analyze sales, promotion, distribution, and trade activity data.
• Prepare regular reports and evaluate program performance, including sales uplift, ROI, and program effectiveness.

1. Sales & Cross-Functional Coordination

• Collaborate with Sales, Marketing, Brand, E-Commerce, and other teams to ensure effective execution of trade programs.
• Provide sales teams with program information, materials, and guidelines needed for execution.

1. Trade Material & Merchandising

• Coordinate the preparation and distribution of trade marketing materials such as POSM, displays, promotional materials, and product communication.
• Monitor product visibility and implementation of merchandising standards.

1. Market & Competitor Monitoring

• Monitor competitor promotions, pricing, visibility, and trade activities.
• Provide market insights and recommendations to improve trade marketing programs.

Qualifications

• Bachelor's degree in Marketing, Business Management, Communication, or related field.
• Minimum 1–3 years of experience in Trade Marketing, Marketing, Sales, Merchandising, or related roles.
• Experience in FMCG is preferred, especially mom & baby, food, beauty, or consumer goods.
• Good understanding of trade promotion, merchandising, sales channels, and consumer activation.
• Strong ability to work with Excel/Google Sheets and analyze sales or program data.
• Good project management and coordination skills.
• Strong communication and interpersonal skills.
• Detail-oriented, proactive, organized, and comfortable working with deadlines.
• Able to work collaboratively with Sales and cross-functional teams.
• Willing to conduct field visits and business travel when required.