Digital Marketing Freelance

📍South Jakarta | Freelance / Project-Based

Bubu is a Cultural Intelligence Agency that helps brands and businesses create meaningful connections through culture, creativity, technology, and communication.

What You'll Do:

• Develop & supervise a dedicated social media content

*⁠ Plan, Manage, and optimize social media ads (Meta, TikTok, Youtube)

• Develop content pillars, campaign themes, posting strategy, and audience growth initiatives.
• Plan, manage, and optimize social media advertising campaigns , particularly Meta Ads (Instagram & Facebook).
• Monitor campaign performance and optimize ads based on key metrics such as reach, engagement, CTR, traffic, leads/conversions, and cost efficiency.
• Identify audience segments and develop appropriate targeting strategies.
• Analyze social media and advertising performance and provide actionable insights.
• Support the team in developing digital activation and campaign ideas to increase audience engagement.
• Support sponsorship acquisition by identifying potential brand partners and creating digital marketing perspectives/value propositions for sponsors.
• Collaborate with the creative, account, and project teams to ensure digital activities are aligned with the overall campaign.
• Prepare regular performance reports and recommendations for improvement.

What We're Looking For:

• Minimum 2 years of experience in Digital Marketing, Social Media Marketing, Performance Marketing, or related fields.
• Strong understanding of social media strategy and content planning.
• Hands-on experience with Meta Ads, TikTok Ads & YouTube Ads
• Able to read and interpret digital marketing data and campaign performance.
• Understands audience targeting, campaign optimization, and basic digital analytics.
• Experience in event, entertainment, lifestyle, community, music, sports, or youth-oriented campaigns is a plus.
• Experience in sponsorship, brand partnership, or campaign collaboration is highly preferred.
• Strategic thinker who can also execute independently.
• Strong communication and collaboration skills.
• Able to work in a fast-paced, project-based environment.
• Available to work according to the project timeline and campaign needs.

Key Deliverables:

• Social Media Content Strategy
• Digital Campaign & Media Plan
• Meta Ads Strategy & Optimization
• Audience Growth Strategy
• Campaign Performance Report & Insights
• Digital Activation Ideas
• Sponsorship Digital Support / Brand Partnership Pitch Input

Engagement: Freelance / Project-Based Start: As soon as possible Work arrangement: Hybrid / Jakarta

Skills: Strategic Thinking, Problem Solving, Creative Design