Manager, Public Relations & Client Services | Singapore

KEY RESPONSIBILITIES

1. Client Management

• Manage a portfolio of clients across consumer (B2C), government/public sector, corporate and technology sectors.
• Serve as the primary day-to-day client contact, building strong relationships and ensuring consistent service delivery.
• Lead client and internal WIP meetings, managing deliverables, timelines, budgets and account profitability.
• Identify potential risks, scope changes and reputation issues, escalating where necessary.
• Identify opportunities to strengthen client relationships and grow existing accounts.

2. Content Development & Management

• Oversee the development and quality of communications materials, including press releases, media pitches, key messages, thought leadership, social and digital content.
• Manage media engagement, including journalist relationships, story development, pitching and editorial coverage.
• Manage influencer/KOL programmes, from identification and briefing to content approvals and performance reporting.
• Ensure all content is accurate, relevant and aligned with client, brand and regulatory requirements.
• Apply AI and digital tools responsibly to support research, content development and workflow efficiency.

3. Team & Market Collaboration

• Guide and mentor junior team members, ensuring quality of work, accountability and professional development.
• Work collaboratively with creative, digital and regional teams to deliver integrated communications programmes.
• Conduct client, industry, market and competitor research and analysis to identify relevant developments, opportunities and challenges.
• Maintain relationships with media, influencers, industry stakeholders and relevant partners.
• Coordinate third-party suppliers and external partners to support account delivery.

4. New Business Support

• Support new business development through research, prospect profiling, competitor intelligence and market insights.
• Contribute to pitch development, proposals, credentials and presentations.
• Identify potential business opportunities based on market developments, client needs and industry trends.
• Support the identification of organic growth opportunities within existing accounts.

Within this role of Manager, the individual should be capable of contributing to:

• Independent management of client accounts.
• Strong execution and delivery oversight.
• Ability to manage and guide junior team members.
• Sound understanding of the market and competitive landscape.
• Ability to identify opportunities and contribute to account growth.
• Confidence in supporting new business pitches.

Must-Have

• 5 - 7 years of PR and communications experience, ideally within an agency or consultancy environment.
• Experience supporting government or public-sector communications clients, preferably in Singapore.
• Strong understanding of the Singapore media, social and influencer/KOL landscape.
• Experience managing and delivering integrated communications campaigns across PR, social, digital and influencer channels.
• Experience managing consumer and/or corporate/technology communications programmes.
• Experience contributing to business development, including pitches, proposals and organic client growth.
• Experience supporting regional or multi-market communications programmes.
• Strong client servicing, account management and stakeholder engagement skills.
• Excellent writing, storytelling and presentation skills.
• Strong organisational, project management and team collaboration abilities.
• Currently based in Singapore and prefer Singaporean/PR

Preferred

• Experience across both consumer and corporate/technology sectors.
• Experience working on corporate reputation and thought leadership campaigns.
• Experience working with government-linked organisations or regulated industries.
• Familiarity with analytics, social listening and reporting platforms.
• Additional Southeast Asian market experience.