Digital Marketing & Social Media Executive

Experience: 0 – 2 Year Company Type: Software Product Company Employment Type: Full-time (Remote) Location: Egypt – Remote About the Role: We are a growing software product company looking for a proactive Digital Marketing & Social Media Executive to help build our product’s online presence, generate awareness, and support lead generation. This role is ideal for someone who wants hands-on exposure in product marketing, SaaS branding, and digital growth. Key Responsibilities: Manage and grow social media channels for the software product (LinkedIn, Instagram, X, etc.)

Create product-focused content such as feature highlights, updates, use cases, demos, and customer benefits

Develop clear and engaging captions and posts that communicate product value in Arabic and English .

Write simple, clear captions and posts explaining product value

Schedule content and engage with followers (comments, DMs)

Support lead generation campaigns through organic and paid channels

Assist in running and optimizing paid ads (Meta / Google / LinkedIn) under guidance

Support SEO activities for product website and blogs

Track campaign performance and prepare basic reports (leads, reach, engagement)

Coordinate with product, design, and tech teams for launches and updates

Stay updated with SaaS and digital marketing trends

Required Skills & Knowledge: Basic understanding of digital marketing and social media

Interest in software products / SaaS marketing

Ability to understand product features and explain them in simple language

Basic knowledge of ads, SEO, and analytics

Good written communication skills

Arabic and English proficiency is mandatory

Portfolio is mandatory

Creative mindset with a willingness to learn and experiment

Ability to handle multiple tasks in a fast-paced startup environment

Basic knowledge of tools like Canva, Meta Business Suite (preferred)

Basic graphic design skills will be an added advantage