Co-Branded Card Product Management Specialist

About the job

Term: 12 months

Location: Riyadh, KSA

Division: Retail Banking / Cards & Payments

Relevant experience: 10-15 years cards product/portfolio management, co-brand card product launches, process/policy revamp

Mandatory requirements

Experience of product launches, CVP development, SAMA regulations knowledge

Co-brand partner relationship management

Profitability and cost optimization

Knowledge of cards (debit, credit, and prepaid) profitability and key metrics

Purpose of the project

The Cards Product Management Specialist will be responsible for driving the strategic development, commercialization, and lifecycle management of the card portfolio, covering both core and co-branded products. The focus is on delivering sustainable revenue growth, improved customer engagement, and portfolio profitability while ensuring full regulatory compliance. The role includes end-to-end ownership of product strategy and execution—from defining CVPs and launching products to optimizing performance—alongside managing co-brand partnerships, fulfilling contractual obligations, and maximizing sponsorship value through integrated product and marketing strategies. The specialist will act as a central coordinator across internal and external stakeholders to ensure seamless execution and delivery of measurable business outcomes.

Key activities

Core responsibilities and accountabilities

Sponsorship partnership management

Support in managing the relationship with the sponsorship partner

Support in ensuring contractual obligations are fulfilled, including branding exposure, asset utilization, and milestone delivery

Coordinate with legal, marketing, and product teams to align sponsorship terms with business objectives

Stakeholder engagement

Act as the central point of contact for internal teams (e.g., marketing, product, analytics) and external vendors

Facilitate steering committees and milestone meetings with senior management to ensure alignment and timely execution

Drive cross-functional collaboration to support campaign development and execution

Product development

Lead the design and rollout of innovative card products tailored to market needs

Define product value propositions (CVPs) and pricing strategies

Collaborate with cross-functional teams (marketing, sales, operations, compliance) to ensure successful product launches

Guide and support in executing strategies aimed at generating revenue through products in alignment with consumer banking strategy

Support the commercialization of new products and launch of new solutions by recommending pricing, providing sales tools, and training the sales team to ensure knowledge transfer resulting in successful sales in partnership with acquisitions

Develop strong bonds with clients that endure beyond a particular assignment; serve as a go-to resource for client staff and be sought out for knowledge of industry and firm

Identify new business opportunities to support clients with Mastercard solutions

Manage integration with card processing systems, switches, and vendors

Provide technical support for card applications and resolve operational issues

Ensure seamless delivery of regulatory changes and compliance adherence

Asset leveraging & campaign development

Identify opportunities to activate sponsorship assets (e.g., branding rights, experiences) across cardholder segments

Develop compelling campaign concepts that integrate sponsorship elements to boost card usage and engagement

Prepare business cases, creative briefs, and customer communication plans for each campaign

Performance tracking & optimization

Monitor campaign performance using dashboards and KPIs (e.g., spend uplift, activation rates, engagement metrics)

Coordinate with analytics teams to extract insights and optimize future campaigns

Report progress to stakeholders and adjust strategies based on performance outcomes

KPIs

Sales and acquisition growth

Spend, ENR, and revenue growth from card products

Successful execution of marketing campaigns

Customer satisfaction and superior customer experience

Timely and effective product roll-out and commercialization

Knowledge and experience

Bachelor's or master's degree in business, finance, marketing, or related field

Strong understanding of card payments, processing systems, and regulatory environments

10 to 15 years of proven experience in product development, portfolio management, and cross-functional collaboration

Excellent analytical, communication, and stakeholder management skills