Strategic Planner

Job Description:

• Develop media & communication strategies based on client business objectives.
• Conduct market, consumer, competitor, and media analysis to generate actionable insights.
• Create campaign strategy, audience segmentation, media approach, and strategic recommendations.
• Collaborate with Media Planning, Digital, Creative, and Account teams.
• Support pitching, new business, and client presentations.
• Monitor campaign performance and provide optimization recommendations.

Requirements:

• Bachelor’s degree in Marketing, Communication, Advertising, Business, or related field.
• 2–5 years of experience in Strategic Planning, Media Planning, or related roles, preferably in media/advertising agency.
• Strong strategic thinking, analytical skills, and consumer insight.
• Good understanding of media landscape, digital platforms, and campaign planning.
• Excellent presentation, communication, and storytelling skills.
• Proficient in PowerPoint & Excel.
• Creative, proactive, detail-oriented, and able to work in a fast-paced environment.
• Good command of English.

Skills: Media Relations, Traditional Media, Overseas New Media, Media Planning, Multimedia Technical Support, Media Production, Advertising Media, Multimedia Design, Media Buying, Social Media