E-commerce & CRM Specialist

About the company

Company Description Mirrors Beauty is a luxury retail store located in the heart of Lekki, Lagos, Nigeria, offering a curated selection of premium beauty products. The store specializes in high-end fragrance, makeup, skincare, hair care, and wellness brands for discerning customers. Mirrors Beauty focuses on delivering an elevated shopping experience, combining exceptional product quality with personalized service. Team members join a growing brand that values innovation, customer satisfaction, and a passion for beauty.

Your tasks

About the Role The E-commerce & CRM Specialist will take ownership of the day-to-day management and performance of the Mirrors Beauty Shopify website, including product catalogue management, product uploads, content optimization, online merchandising, and CRM activities.

This is a hands-on role requiring someone who can independently manage website updates, maintain accurate product information, execute CRM initiatives, and identify opportunities to improve conversion rates and customer retention.

E-commerce & Website Management

• Manage the day-to-day operations, maintenance, and optimization of the Mirrors Beauty Shopify website.
• Ensure the website is consistently updated, visually appealing, functional, and aligned with the company's luxury brand positioning.
• Manage website content updates, including homepage sections, banners, featured collections, promotional pages, and new brand launches.
• Monitor and optimize website navigation, product discovery, collection pages, and the overall shopping journey.
• Identify and resolve website issues, including broken links, inaccurate information, and merchandising inconsistencies.
• Collaborate with internal teams and external developers on technical improvements where necessary.
• Ensure the website delivers a seamless shopping experience across desktop and mobile devices.

Product Catalogue Management & Online Merchandising

• Manage the end-to-end process of uploading, editing, organizing, and publishing products on Shopify.
• Write, edit, and optimize compelling, accurate product titles and descriptions that reflect Mirrors Beauty's luxury positioning.
• Ensure all product listings contain accurate pricing, product variants, sizes, ingredients, benefits, usage instructions, and other relevant specifications.
• Upload, organize, and optimize high-quality product images to maintain a consistent, premium presentation.
• Create and manage product categories, collections, tags, filters, and dedicated brand pages.
• Optimize product titles, descriptions, URLs, metadata, and image alt text for search engine visibility (SEO).
• Ensure all new arrivals and product launches are uploaded, reviewed, and published within agreed timelines.
• Conduct regular catalogue audits to identify missing information, duplicate listings, outdated descriptions, incorrect pricing, and other inconsistencies.
• Maintain and update existing product listings as product information, availability, or approved pricing changes.
• Coordinate with the Buying and Operations teams to ensure accurate product availability and inventory information.
• Manage online merchandising, including new arrivals, bestsellers, featured brands, product recommendations, and seasonal collections.

CRM, Email Marketing & Customer Retention

• Manage and optimize CRM activities using Klaviyo and other relevant platforms.
• Develop, maintain, and improve automated customer journeys, including welcome series, abandoned-cart recovery, browse abandonment, post-purchase communication, and customer reactivation.
• Execute email marketing campaigns in collaboration with the Brand Marketing team.
• Develop customer segments based on purchase history, preferences, engagement, and shopping behavior.
• Support the development and optimization of the Mirrors Beauty loyalty program.
• Identify opportunities to improve customer retention, repeat purchases, and customer lifetime value.
• Monitor email campaign performance, including open rates, click-through rates, conversions, and revenue attribution.
• Ensure customer communications remain consistent with Mirrors Beauty's brand voice and luxury positioning.

Website Conversion & Performance Optimization

• Monitor key e-commerce metrics, including website conversion rate, average order value, cart abandonment, online revenue, and customer retention.
• Identify and implement opportunities to improve product pages, collection pages, website navigation, and checkout experiences.
• Conduct A/B testing where appropriate to improve website and CRM performance.
• Work closely with the Digital Marketing Manager to ensure traffic from paid and organic campaigns converts effectively.
• Analyze customer behavior, shopping patterns, and website performance to identify opportunities for growth.
• Recommend strategies to increase online revenue, customer engagement, and repeat purchases.

Reporting & Cross-Functional Collaboration

• Prepare weekly and monthly reports on website performance, product catalogue updates, CRM activities, and e-commerce sales.
• Collaborate with the Buying, Operations, and Marketing teams to ensure successful product launches and accurate online merchandising.
• Monitor product availability, merchandising opportunities, and customer feedback to improve the online shopping experience.
• Ensure all website and CRM activities maintain the quality and consistency expected of a luxury beauty retailer.

Requirements

The ideal candidate will combine strong technical Shopify expertise with excellent attention to detail, an understanding of luxury retail presentation, and the ability to use customer and sales data to improve online performance.

• Bachelor's degree in Marketing, Business Administration, E-commerce, Communications, or a related field.
• 2–4 years of relevant experience in e-commerce operations, Shopify management, digital merchandising, or CRM.
• Demonstrated hands-on experience managing Shopify websites is required.
• Proven experience uploading products, writing product descriptions, managing collections, and maintaining online product catalogues.
• Experience using Klaviyo or a comparable CRM and email marketing platform.
• Strong understanding of SEO, e-commerce merchandising, and website conversion optimization.
• Excellent written communication skills, with the ability to produce polished, engaging, and accurate product copy.
• Proficiency in Shopify Analytics, Google Analytics 4, Microsoft Excel, or Google Sheets.
• Strong attention to detail, organizational skills, and ability to manage multiple priorities.
• Familiarity with beauty, skincare, makeup, fragrance, or luxury retail is strongly preferred.
• Basic knowledge of HTML/CSS, Canva, or image optimization tools is an advantage.

Ideal Candidate We are looking for someone who is proactive, analytical, organized, and highly detail-oriented.

You should be comfortable working independently within Shopify, managing a growing product catalogue, executing CRM activities, and ensuring every aspect of the online store reflects Mirrors Beauty's premium positioning.

You should have a strong understanding of how product presentation, accurate information, website usability, and personalized customer communication contribute to online sales.

Other

Key Performance Indicators Performance will be evaluated based on

• Accuracy and completeness of online product listings.
• Timely upload and publication of new products and collections.
• Quality and consistency of product descriptions and online merchandising.
• Improvement in website conversion rate and online revenue.
• Growth in CRM-generated revenue and customer retention.
• Performance of email marketing campaigns and automated flows.
• Website accuracy, usability, and overall customer shopping experience.