Commercial Research Analyst

About Us Marksmann is an Executive Search and Human Capital solutions business. We focus on connecting organisations with the talent, leadership, and specialist expertise driving business growth, technology adoption, and transformation. Through our Executive Search business, we connect organisations with leaders and specialists who can lead, build, sell and deliver. Through our Digital Advisory Platform, we connect our clients with first-hand knowledge from targeted Experts to understand markets, evaluate opportunities and solve business challenges. This requires a precise understanding of what companies do, who drives their success, and where valuable expertise sits. Our clients span Technology providers, AI industry participants, Financial Services, and Enterprises. About The Role We are looking for an intellectually curious, highly organised individual to support Sales, Business Development, and low-touch Marketing across our businesses. This is a hybrid role combining industry research, prospect targeting, sales preparation, content and campaign support, candidate sourcing and Executive & Experts profile preparation. This role will report directly to our AI, Data & Strategy Lead - based in Singapore. You will turn market knowledge into practical sales and marketing materials: identifying the right companies and stakeholders, preparing informed outreach, communicating our platform’s value to clients and experts, and presenting candidate expertise clearly. Strong organisation of thought, excellent writing and meticulous attention to detail are essential to managing these responsibilities across several initiatives within our firm. Key Responsibilities Sales & Business Development Support Research and prioritise prospective clients for our human capital services and expert marketplace, identifying relevant decision-makers, business needs and reasons to engage.

Build segmented prospect lists by sector, company type, geography, function and commercial opportunity, supported by clear targeting criteria.

Prepare company briefs, stakeholder maps and meeting notes that help consultants understand the organisation, its priorities and where our services could be relevant.

Draft personalised outreach, follow-up messages, presentation materials and proposals under the direction of your manager and leadership.

Maintain CRM records, sales trackers and follow-up schedules; coordinate next steps and ensure opportunities are supported with accurate information.

Track responses, meetings and lead progression, highlighting useful feedback and opportunities to improve targeting and messaging.

Marketplace Company Targeting and Expert Research Identify companies with potential needs for external expertise, including market entry, growth, product strategy, AI adoption and transformation; establish who within each organisation could use our platform and why. Map the companies, functions and career backgrounds most likely to contain the expertise required by target clients. Research and shortlist executives and specialists based on first-hand knowledge of technologies, customer accounts, markets, operating models and transformation programmes. Prepare accurate Expert profiles and invitation recommendations, organise expertise into searchable categories and support the quality of onboarding information. Use recurring client needs and gaps in expert coverage to guide targeted onboarding campaigns and platform content, flagging potential conflicts or confidentiality concerns for review.

Candidate Sourcing & Executive Profile Preparation Support Executive Search assignments by translating briefs into target-company lists and identifying relevant candidates through LinkedIn, Boolean searches, networks and internal records.

Assess experience beyond job titles, examining responsibilities, product exposure, customer segments, geographic coverage, leadership scope and evidence of achievement.

Distil CVs, interview notes and supporting information into clean, concise executive summaries that give consultants a razor-sharp understanding of each candidate’s experience and relevance.

Structure profiles around career background, subject matter expertise, operating environments, functional capabilities and demonstrable impact. Capture relevant customer accounts, products sold and attributable commercial results where available.

Platform Marketing & Growth Support Support marketing campaigns that attract suitable client organisations and credible executives and specialists to our expert marketplace.

Translate our platform’s offering into clear, audience-specific messaging, explaining the value of focused expert conversations for clients and the opportunity to contribute recognised expertise for experts.

Draft and coordinate website and platform copy, LinkedIn content, email campaigns, expert invitations, onboarding communications and sales collateral.

Turn market research into useful content around business challenges, technology developments and the expertise available through our platform.

Maintain a content calendar and campaign tracker, coordinating reviews, approvals and delivery with internal teams and external contributors.

Monitor campaign responses, qualified leads, registrations, onboarding completion and engagement; summarise results and recommend practical improvements.

Client-Company Research & Market Intelligence Build market maps across AI, Enterprise Technology, Banking and Capital Markets Technology, Payments, Digital Assets and Related Consulting ecosystems.

Understand precisely what technology providers offer: their products, use cases, customers, commercial models, competitors and position within the wider market.

Research themes such as generative and agentic AI, Data Modernisation, Enterprise Automation, Tokenisation and Stablecoin Infrastructure, connecting findings to growth opportunities and relevant content.

Map leadership, functional teams, geographic coverage and relevant stakeholders across product, engineering, AI and data, sales, presales, strategy and transformation.

Conduct primary research through structured conversations with relevant market participants, supported by company materials, product documentation and credible published sources.

What we are looking for Genuine curiosity about industry needs, technology adoption trends and the people driving change in the market, with a desire to understand how we connect the dots between business needs, people and subject matter expertise. Research & analytical ability: Strong intellectual curiosity, an investigative mindset and the ability to navigate unfamiliar industries and identify commercially relevant information. Writing & communication: Excellent written English, attention to detail and the ability to communicate complex information clearly and professionally. Commercial awareness: An interest in business development, commercial strategy and understanding how organisations operate and make decisions. Initiative & engagement: Confidence initiating professional conversations, following up with stakeholders and identifying opportunities independently. Organisation & execution: Reliability and the ability to manage multiple priorities while maintaining high standards of accuracy. Technology & AI Basics: Familiarity with fundamental technology and AI concepts, with an interest in using AI tools and agents for research and information synthesis. Research tools (advantageous, not essential): Exposure to LinkedIn, CRM systems, research databases or automated research workflows would be beneficial. Training will be provided. Professional judgment: Discretion when handling confidential information and sound judgment in assessing research findings and professional boundaries

You will suit this role if you enjoy understanding businesses and people, turning that knowledge into persuasive communication, and keeping multiple activities organised from research through to delivery. This role is covered by a Base Salary and Quarterly Commission scheme, with all corporate benefits, and 20 days Annual Leave (amongst other leave benefits).