Commercial Manager - Bakery & Delicatessen

Develop and execute category strategies to grow sales, market share, and customer loyalty across fresh food departments.

Define pricing, promotion, and assortment strategies based on customer insights, seasonality, and market trends.

Optimize category profitability through margin management, waste reduction, and cost control initiatives.

Lead demand forecasting and inventory strategy to balance availability, freshness, and stock efficiency.

Build and manage supplier partnerships to secure quality products, competitive pricing, and innovation pipelines.

Analyze market performance and KPIs to identify growth opportunities and drive data-led decisions.

Drive customer experience strategy through product presentation, freshness standards, and in-store execution.

Align cross-functional teams (operations, supply chain, marketing) to deliver consistent commercial execution and business targets.

Requirements

Bachelor’s Degree in Business or relevant

5 – 10 years in commercial field

Experience in sourcing for bakery and delicatessen is a MUST

Strong business communication and presentation skills