Senior Performance Marketing Manager
About Luxehouze Luxehouze is a fast-growing omnichannel luxury marketplace operating across Indonesia and Singapore, serving high-value customers in watches and fashion. We operate in an environment where trust, speed and excellence matter, and where outcomes matter more than activity.
We are looking for a Senior Performance Marketing Manager, who takes responsibility naturally, thinks in outcomes and wants to build, improve, and scale — not just “execute tasks.”
What Will Be Challenging Please read this carefully - it’s here to help you self-select. Expectations are high and visible
Problems may be ambiguous and fast-moving
Priorities can change as the business scales
Feedback is direct and frequent
Performance is measured by results, not intentions
If you require rigid structure, narrow scope, or close supervision to perform well, this environment may not be a good fit.
Responsibilities: Business-Oriented Campaign Strategy Define and lead the paid growth strategy, connecting performance marketing investments directly to top-line revenue, net margin, and enterprise commercial objectives.
Formulate data-driven portfolio strategies and dynamic budget allocations across channels to balance efficient customer acquisition (CAC), blended payback periods, and long-term Customer Lifetime Value (LTV).
Establish framework-driven optimization strategies focused on real business incrementality, margin contribution, and Marketing Efficiency Ratio (MER), moving beyond platform-reported ROAS.
Oversee end-to-end user acquisition and retention funnels, integrating paid media with pricing strategy, product margins, and customer retention mechanics to maximize sustainable ROI.
Steer high-impact experimentation frameworks (AA/AB incrementality testing, MMM, geo-lift studies, and audience segmentation) to discover new revenue streams and unlock scalable market penetration.
Oversee a scalable data and attribution infrastructure (first-party data strategy, CAPI, offline conversion tracking, and multi-touch attribution) to safeguard business insights against ecosystem changes and ensure capital deployment accuracy.
Leadership, People Development & Stakeholder Management Lead, mentor, and actively coach team members across various seniority levels; build clear career development pathways, succession planning, and upskilling frameworks to prepare individuals for their next career milestones.
Align closely with C-Suite/Senior Leadership, Finance, Product, Brand, and Commercial/Sales teams to translate holistic business goals into scalable go-to-market strategies and cross-department growth initiatives.
Define team capacity, hiring requirements, and organizational structure to support long-term business scaling efficiently.
Commercial Analytics, Governance & Executive Reporting Own the macro narrative of paid acquisition performance, focusing on top-level unit economics, Contribution Margin, Blended CAC, LTV:CAC velocity, and total enterprise incrementality.
Translate complex marketing performance dynamics into high-level commercial narratives, guiding executive leadership and board stakeholders on risk mitigation, capital reallocation, and strategic growth trade-offs.
Partner with BI and Analytics teams to define the vision, data requirements, and measurement frameworks for executive reporting—steering away from daily dashboard builds to focus on data governance and business-critical KPIs.
Strategic Innovation & Organizational Capability Building Anticipate industry shifts, regulatory changes (e.g., data privacy, cookie-less tracking), and AI-driven ad tech developments to proactively adapt the company’s customer acquisition engine.
Establish and scale internal playbooks, experimentation methodologies, and post-campaign retrospectives to elevate the organizational baseline of performance marketing excellence.
Evaluate, negotiate, and lead relationships with external partners, platforms (Google, Meta, etc.), and marketing technology vendors to maximize ROI and operational leverage.
Requirement & Qualifications: 8–12 years of progressive experience in Performance Marketing and Growth, with at least 3–4 years in a leadership or people management capacity within high-growth tech startups, e-commerce, luxury, or high-ticket consumer categories.
Demonstrated history of managing large-scale paid media budgets and driving profitable revenue growth, with full ownership over unit economics (blended CAC, LTV:CAC, payback periods, and Contribution Margin).
Proven track record of hiring, mentoring, and coaching high-performing marketing teams; skilled in establishing career progression paths, succession planning, and upskilling team members into subsequent leadership roles.
Advanced capability in multi-channel budget optimization, incrementality measurement (MMM, geo-lift testing), and full-funnel customer acquisition and retention mechanics.
Strong mastery of marketing analytics and executive reporting; ability to guide BI teams on measurement architecture, first-party data strategies, and attribution governance beyond platform metrics.
High-level strategic understanding of ad tech ecosystems, conversion APIs, server-side tracking, and data privacy shifts to ensure resilient acquisition infrastructure.
Proven ability to direct high-velocity creative testing frameworks and conversion rate optimization (CRO) strategies that enhance commercial conversion efficiency.