Real Estate Digital Marketer
Digital Marketing Strategy
Develop and execute digital marketing campaigns aligned with the company's sales and marketing objectives.
Create monthly and quarterly digital marketing plans.
Identify new digital marketing opportunities to increase brand visibility and generate leads.
Monitor competitors' digital marketing activities and recommend improvements.
- Social Media Management
Manage the company's social media accounts (Facebook, Instagram, LinkedIn, TikTok, X, and YouTube).
Develop engaging content calendars.
Create and publish high-quality property listings, project updates, videos, reels, testimonials, and promotional content.
Respond promptly to comments, messages, and customer inquiries.
- Website Management
Update company website with available properties, projects, blogs, news, and company information.
Ensure website content is current, accurate, and visually appealing.
Improve website performance through Search Engine Optimization (SEO).
Monitor website traffic and user engagement.
- Content Creation
Create compelling marketing content including:
Ø Property descriptions
Ø Blog articles
Ø Social media captions
Ø Email newsletters
Ø Marketing brochures
Ø Video scripts
Coordinate photography, videography, drone footage, and virtual property tours.
- Online Advertising
Plan and manage paid advertising campaigns on:
Ø Google Ads
Ø Facebook Ads
Ø Instagram Ads
Ø LinkedIn Ads
Optimize advertising budgets for maximum return on investment (ROI).
Monitor campaign performance and adjust strategies accordingly.
- Lead Generation & CRM Support
Generate quality sales and rental leads through digital platforms.
Track and manage leads using the company's CRM system.
Coordinate with the sales team to ensure timely follow-up.
Monitor lead conversion rates and recommend improvements.
- Brand Management
Ensure consistency of the company's brand across all digital channels.
Promote the company's services, developments, and achievements.
Support corporate branding initiatives and online reputation management.
- Analytics & Reporting
Monitor key digital marketing metrics including:
Ø Website traffic
Ø Lead generation
Ø Social media engagement
Ø Conversion rates
Ø Cost per lead
Ø Return on advertising spend
Prepare weekly and monthly performance reports.
Recommend improvements based on campaign analytics.
- Market Research
Conduct market research on customer trends, competitor activities, and emerging digital marketing tools.
Recommend innovative strategies to improve online visibility and customer engagement.