Product Marketing Manager (Platform & AI Solutions)

Job Summary   We are looking for a strategic and execution-oriented Product Marketing Manager (PMM) to own the positioning, messaging and go-to-market strategy for Landi's platform and AI-enabled solutions. The role covers our SaaS platform portfolio — device and estate management, application and content management, remote deployment and lifecycle services — together with the AI capabilities delivered on top of it.  This is a 0→1 role: as the first PMM in a newly centralized function, you will write the playbook rather than inherit one — designing how Landi positions, prices, launches and scales its platform and AI-powered solutions globally.  You will develop a deep understanding of our customers, markets, products and emerging AI capabilities, and translate that insight into compelling narratives that drive adoption, retention and recurring revenue. You will work cross-functionally with Product, Engineering, Sales, Finance, Legal, Communication and Operations to ensure our solutions deliver clear value at every stage of the customer lifecycle.  The role carries end-to-end ownership of the commercial story: value proposition and messaging, pricing and packaging, go-to-market strategy for new solution launches, features, AI capabilities and external partner integrations, and the market, competitive and customer research that informs them.  Responsibilities   Platform Positioning, Messaging & Value Proposition   Own positioning and messaging for the platform portfolio — device and estate management, remote deployment, monitoring and terminal lifecycle management — articulating the total cost of ownership and operational efficiency case to acquirers, PSPs, ISVs, retailers and distributors 

Build differentiated value propositions per segment, market and vertical, translating platform and SaaS capabilities into clear customer outcomes 

Gather and synthesize customer feedback to sharpen product-market fit and messaging 

Cooperate with Product Management to influence product direction and prioritize customer needs, bringing market insight into product planning 

Application, Content & Ecosystem Marketing   Market the application and content management layer: app catalogue and distribution, remote software and content updates, configuration, versioning and controlled rollout — turning platform capability into measurable estate-owner and merchant outcomes 

Build the ecosystem and partner-integration narrative: third-party application onboarding, ISV enablement and marketplace value for both platform operators and application partners 

Position the platform as the foundation on which AI capabilities and value-added services are delivered, so the platform and AI stories reinforce rather than compete with each other 

Support the attach and expansion motion: position platform subscriptions, modules and managed services alongside device deals so recurring revenue grows with estate size 

AI Solutions Marketing   Own product marketing for AI-enabled features and solutions, converting technical capability into concrete customer use cases, business outcomes and proof points 

Partner with Product, Engineering and relevant AI/technology teams to understand AI capabilities, limitations, roadmap and customer requirements 

Develop go-to-market strategies for AI-powered launches, including target segments, use cases, positioning, messaging, launch plans, adoption programmes and success metrics 

Support customer education and adoption of AI capabilities by communicating practical use cases and expected business value in clear, non-technical language 

Pricing, Packaging & Commercial Structure   Own the Pricing and Packaging lifecycle; collaborate with Finance and Product to define subscription models that balance market competitiveness with high-margin SaaS profitability 

Define and maintain the commercial structure of the solutions portfolio (SKUs, software bundles, service packages, options and add-ons) 

Assist in RFP/RFI responses and design tailored commercial offers where required 

Go-to-Market, Launch & Lifecycle Marketing   Shape and execute go-to-market strategies for new solutions, features, platform modules and partner integrations 

Collaborate with the Communication team on campaigns that drive pipeline, conversion, retention and expansion 

Support customer lifecycle marketing including onboarding, adoption, retention, upsell and cross-sell initiatives 

Sales Enablement & Field Engagement   Enable Sales teams with sales decks, battle cards, demos, solution and use-case narratives, FAQs, objection-handling guides, pricing narratives and training 

Go further than materials: actively push and animate the sales organization around the story through field engagement, deal support and regular pipeline-facing touchpoints 

Trust, Security & Responsible AI Messaging   Work with Legal, Security and Product teams to ensure platform and AI messaging accurately reflects data privacy, security, certification and governance commitments 

Build the trust narrative enterprise buyers ask for — data handling, model limitations, human-in-the-loop safeguards and auditability — and translate evaluation and monitoring practice into assurance that shortens security and procurement review cycles 

Maintain claim discipline across all messaging: no capability is marketed beyond what the product reliably and demonstrably delivers 

Market Intelligence & Performance   Conduct market, competitive and technology trend analysis across platform, SaaS and AI to identify emerging customer needs, whitespace opportunities and points of differentiation for Landi's solutions 

Conduct market analysis and competitive intelligence to ensure SaaS profitability 

Establish and track key performance indicators for platform and AI launches — awareness, adoption, usage, conversion, customer feedback and commercial impact — and use those insights to refine positioning and GTM strategy 

Qualifications   Master's degree in Marketing, Business, or a related field 

At least 4-7 years of experience in product marketing or related roles within a SaaS or B2B software environment 

Proven track record marketing platform, SaaS or AI-enabled solutions in a B2B/B2B2C environment, with direct, hands-on involvement in getting deals across the line 

A track record of pushing and animating a sales organization around a story — in the field with reps and prospects, not just producing collateral from behind a desk 

Entrepreneurial, high-energy operator profile: comfortable building a function and a narrative from a near-blank page, and writing the playbook rather than waiting for one 

Bias for action and comfort with ambiguity — able to ship, learn and iterate rather than wait for perfect information 

Strong understanding of SaaS business models, pricing, packaging and customer lifecycles, including subscription and per-device or per-estate commercial models 

Experience launching SaaS platforms, modules and features to market 

Strong understanding of AI/GenAI concepts — including model capabilities, limitations and evaluation considerations — and the ability to translate technical capability into customer-centric business value; hands-on technical development experience is not required 

Familiarity with responsible AI, data privacy, security and governance considerations, and the ability to turn them into credible customer-facing assurance 

Ability to simplify complex technical concepts into clear customer value 

Proven cross-functional collaboration skills, including with Product, Engineering and Legal 

Excellent written, verbal, and presentation skills in English 

Experience in Atlassian products (JIRA/Confluence) is a plus 

Not required: a payments-hardware, POS-device, or terminal-manufacturing marketing background — this is a software, platform and AI positioning role, not a hardware product marketing role 

Preferred skills   Experience marketing device management, endpoint or estate management platforms (MDM/TMS), application distribution, app stores or content management solutions 

Experience in B2B SaaS, familiar with Telecom and/or Payment, FinTech or Financial Services industries 

Experience marketing AI-enabled, data-driven or automation products in a B2B environment 

Experience building a product marketing function from scratch, or in a newly centralized or fast-scaling organization 

Experience marketing to or through partner and ISV ecosystems 

Experience with competitive intelligence and win/loss analysis