Growth and Acquisition Lead
About Kuzana
Kuzana invests in and accelerates ambitious Kenyan SMEs with the potential to become category-defining businesses.
We back companies already generating KSh 500,000+ in monthly revenue that have the potential to scale beyond KSh 100 million in monthly revenue within seven years .
We invest in only a small percentage of applicants. Our mission is to help create 1,000 new dollar millionaires by supporting exceptional founders with capital, expertise, and a high-impact entrepreneurial ecosystem.
To achieve this, we first need to identify and attract the right founders.
The Role
We're looking for a Growth & Acquisition Lead to build and scale Kuzana's founder acquisition engine. This isn't a traditional digital marketing role.
Your success won't be measured by followers, impressions, or engagement. You'll be responsible for designing and optimizing a repeatable system that turns:
Awareness → Interest → Qualified Leads → Completed Applications
You'll own the acquisition strategy, conversion funnels, lead nurturing, campaign optimization, analytics, and channel performance while working closely with a content team that executes creative production.
Your ultimate goal is to generate a consistent pipeline of investment-ready founders.
What Success Looks Like
A qualified application comes from a founder who:
Operates a business generating at least KSh 500,000 in average monthly revenue
Completes the full Kuzana application
Submits all required business and financial information
You'll be measured on:
Number of qualified founder applications
Cost per qualified application
Funnel conversion rates
Quality of companies entering the investment pipeline
Metrics like views, clicks, and followers are useful diagnostics—but they are not your KPIs .
Key Responsibilities
- Build Founder Acquisition Strategy
Identify where high-potential SME founders can be reached.
Develop acquisition strategies across LinkedIn, Meta, Google, YouTube, WhatsApp, email, partnerships, events, and direct outreach.
Prioritize channels based on qualified applications and conversion performance.
Develop compelling offers that encourage founders to enter the Kuzana ecosystem.
Potential acquisition initiatives include:
Finance for Founders
Investment Readiness Quiz
Founder Tea Sessions
Educational webinars
Podcasts
Case studies
Community events
Founder resources
- Own the Acquisition Funnel
You'll continuously improve the entire founder journey by:
Optimizing landing pages and application forms
Reducing friction throughout the application process
Building email and WhatsApp nurture sequences
Following up with incomplete applications
Segmenting leads based on revenue, readiness, and acquisition source
Ensuring promising founders never fall through the cracks
- Drive Data & Performance
You'll establish clear visibility into the entire acquisition funnel by:
Implementing tracking and attribution
Monitoring campaign and channel performance
Building weekly performance dashboards
Identifying drop-off points
Distinguishing lead quality issues from conversion issues
Recommending improvements backed by data
- Manage Paid & Organic Growth
You'll execute and optimize growth campaigns across multiple channels, including:
Meta Ads
Google Ads
Organic partnerships
Founder communities
Referral programs
Direct founder outreach
You'll continuously test audiences, messaging, landing pages, offers, and follow-up sequences to improve qualified application volume.
- Lead Content Strategy
You'll work closely with a dedicated content creator by:
Translating funnel insights into content briefs
Identifying founder pain points and educational topics
Recommending hooks, offers, and calls-to-action
Measuring which content drives qualified applications
You'll occasionally create content yourself, but strategy—not production—is the primary responsibility.
- Grow Founder Engagement
You'll drive participation in Kuzana programs by:
Recruiting founders into workshops, webinars, and community events
Managing invitations, reminders, attendance, and follow-up
Measuring conversion from events into completed applications
- Build Long-Term Growth Systems
As the acquisition engine matures, you'll develop scalable growth assets such as:
Email nurture campaigns
SEO content
Evergreen educational resources
Referral programs
Founder toolkits
Online learning programs.
- Experience in Vibe Coding - building AI-powered lead-generation tools, CRM automations, landing pages, dashboards, customer journeys or other lightweight growth applications.
Skills & Experience
We're looking for someone who has:
Proven experience generating and converting qualified leads
Strong understanding of growth marketing and demand generation
Experience building conversion funnels
Entrepreneurship experience
Excellent analytical and reporting skills
Confidence using Google Sheets and marketing analytics tools
Strong written communication skills
A structured, experimental approach to solving problems
The ability to execute independently with minimal supervision
Experience in startups, venture capital, B2B marketing, performance marketing, demand generation, lifecycle marketing, or growth operations is highly desirable.