VP, Revenue Marketing

Accountabilities: The VP, Revenue Marketing will own the strategy, execution, and operational infrastructure behind revenue growth initiatives, ensuring marketing investments translate into measurable pipeline and business outcomes.

Own pipeline and revenue performance across demand generation, field marketing, marketing operations, and business development functions, including segment-level performance across enterprise and mid-market opportunities.

Design and maintain a comprehensive measurement framework covering funnel performance, channel effectiveness, ROI, acquisition costs, and pipeline contribution.

Forecast, analyze, and communicate the impact of marketing initiatives on pipeline generation and bookings to executive leadership.

Develop AI-driven marketing operations by implementing advanced automation and agentic workflows to improve efficiency, scalability, and execution quality.

Audit, optimize, and scale the marketing technology ecosystem, including platforms such as HubSpot and other revenue operations tools.

Establish operational rhythms through weekly performance reviews, budget alignment, and data-driven decision-making processes.

Partner with corporate and product marketing teams to translate positioning into effective campaigns and revenue-generating programs.

Lead demand generation teams with a focus on strategic execution, measurable outcomes, and continuous improvement.

Evolve field marketing strategies toward high-value engagement opportunities, including executive events, regional programs, and customer-focused experiences.

Guide the business development organization by aligning prospecting strategies, messaging, and pipeline generation goals.

Expand business development initiatives to support post-sale growth opportunities, retention, and cross-sell motions.

Collaborate with customer experience teams to develop expansion campaigns that strengthen long-term customer value.

Requirements:

The ideal candidate is an experienced revenue marketing executive with a strong track record of scaling demand engines, building operational frameworks, and driving measurable growth within B2B SaaS organizations.

10+ years of go-to-market leadership experience, including 5+ years leading revenue, demand generation, or field marketing initiatives at scale.

3+ years of direct experience managing business development or sales development teams.

Deep expertise in enterprise demand generation, with additional experience supporting mid-market growth strategies preferred.

Proven ability to build measurement systems, operational infrastructure, funnel analytics, and ROI frameworks.

Strong experience leading cross-functional teams across marketing operations, demand generation, field marketing, and sales development.

Experience implementing AI-powered workflows using technologies such as Claude, GPT-based solutions, or similar automation tools.

Demonstrated success creating high-value field programs, executive engagement strategies, and integrated prospecting motions.

Strong understanding of B2B SaaS business models, including land-and-expand strategies, pipeline metrics, and revenue growth drivers.

Experience managing external agencies, vendors, and strategic partners.

Proven people leadership skills with experience hiring, developing, mentoring, and maintaining high-performing teams.

Builder mindset with the ability to create scalable systems and processes in a fast-paced, evolving environment.

Benefits:

Comprehensive healthcare coverage with 100% coverage for employee medical, dental, and vision plans, plus dependent coverage support.

Flexible time off policy with additional quarterly mental health days.

Annual professional development and caregiving stipends.

Work anniversary bonuses recognizing long-term contributions.

401(k) retirement savings plan for U.S.-based employees.

Premium technology tools and Apple hardware to support productivity.

Inclusive workplace culture supported by employee resource groups and diversity initiatives.

Opportunity to work with a high-growth team solving complex revenue and go-to-market challenges.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether? 

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