Course Adoption Marketing Manager

Accountabilities Lead the branding, positioning, and marketing strategy for a portfolio of higher-education coursebooks and learning resources.

Develop compelling messaging frameworks and value propositions tailored to instructors, academic departments, and institutional decision-makers.

Identify and analyze target audiences, customer personas, and adoption drivers to inform effective marketing strategies.

Shape positioning for new editions and existing products by aligning market insights with editorial and product development priorities.

Create and execute integrated go-to-market plans for product launches, new editions, and portfolio initiatives across marketing, sales, and digital channels.

Develop sales enablement materials, adoption resources, and campaign assets that support customer engagement and product understanding.

Manage lifecycle marketing strategies for established products by refreshing positioning and identifying opportunities to increase visibility and adoption.

Monitor higher-education trends, curriculum changes, competitive activity, and buyer behavior to guide strategic recommendations.

Conduct competitive analysis and translate market intelligence into actionable product differentiation strategies.

Define and track performance metrics for launches, campaigns, webinars, and portfolio marketing initiatives.

Plan and execute webinar strategies aligned with campaign objectives and adoption cycles.

Collaborate with cross-functional teams and stakeholders to ensure consistent execution of marketing priorities.

Requirements

Bachelor's degree required; Master's degree preferred.

5+ years of experience in marketing, brand strategy, product marketing, or related roles within organizations offering intellectual property products, educational resources, or services.

Strong understanding of the higher-education market, including course adoption trends, distribution models, student purchasing behaviors, and academic buyer journeys.

Experience developing and executing Account-Based Marketing (ABM) strategies.

Proven ability to conduct competitive analysis and transform market insights into differentiated positioning and messaging.

Experience developing customer personas and gathering insights from decision-makers and end users.

Strong written and verbal communication skills with the ability to influence diverse audiences.

Self-directed and proactive approach with the ability to manage multiple projects and priorities in a dynamic environment.

Creative problem-solving skills with the ability to analyze data and develop actionable, results-oriented strategies.

Strong project management capabilities and experience working collaboratively across teams.

Advanced proficiency with Microsoft Office Suite.

Experience using CRM platforms such as Salesforce, project management tools such as Asana, Wrike, Kapost, or Basecamp, and marketing automation platforms such as Marketo, Marketing Cloud, or Eloqua.

Benefits

Remote work opportunities with flexible scheduling options.

Competitive compensation based on experience, education, and relevant qualifications.

401(k) retirement plan with employer matching contributions of up to 4%.

Medical, dental, and vision insurance options.

Outpatient mental health benefits and Employee Assistance Program (EAP).

Paid vacation/personal time and 12 paid holidays.

Family and Medical Leave benefits.

Short-term and long-term disability insurance coverage.

Tuition assistance and professional development opportunities.

Collaborative work environment focused on innovation, learning, and meaningful impact.

Occasional conference travel and in-office meetings as needed.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether? 

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