PROJECT MANAGER-MARKETING EXPERIENCE IN Food & Beverage, FMCG is Mandatory.
Qualifications :
Bachelor's degree or above in Marketing, Business Administration, or a sales-related field MUST have proven experience within the Food & Beverage, FMCG, Frozen Foods, or related food industry. 3+ years of hands-on project management experience, with full-cycle experience from planning to execution Regional sales experience, with familiarity with the Kenyan local market Proven agency management and digital marketing experience Familiar with below-the-line (BTL) and digital channels Proficient in data analysis tools and Microsoft Office; High level of integrity, attention to detail,and strong professional ethics
Key responsibilities :
Develop and execute market development strategies and sales plans for BonPop and Kingfisher Achieve annual sales point expansion and sales targets, including recruiting and activating 20+ new sales points per month Manage external marketing agencies: briefings, reviews, KPI tracking, contract Negotiation Plan and coordinate digital marketing campaigns (Facebook, TikTok, e-commerce, etc.) Ensure brand consistency, creative approvals, and campaign timelines Manage marketing budgets and track ROI and campaign effectiveness Collaborate cross-functionally with operations, sales, and finance teams
Prepare monthly marketing reports and recommend strategic adjustments