Brand Manager (Fashion Retail)

Key Responsibilities:

-Lead overall brand strategy, positioning, and annual direction in alignment with GM and company goals.

-Oversee P&L, sales performance, margin, OTB alignment, and drive commercial growth across all channels.

-Guide and supervise the Design team on seasonal direction, collection themes, key styles, and brand aesthetic.

-Provide strategic direction for creative and art direction to ensure cohesive visual identity across all brand touchpoints.

-Oversee brand communication and campaign direction to ensure alignment with brand identity and business objectives.

-Work closely with Merchandising, Retail, VM, and E-Commerce to ensure successful seasonal launches and consistent brand execution.

-Analyze market trends, customer insights, and competitor activities to guide product and brand decisions.

-Lead cross-functional collaboration and ensure alignment between design, marketing, retail, and commercial teams.

-Review brand performance regularly and present insights, opportunities, and improvement plans to management.

-Mentor and manage teams across design, creative/art, and brand-related functions to drive excellence and innovation.

Qualifications: Bachelor’s degree in Fashion, Business, Marketing, or related fields. 6-8 years of experience in fashion retail, brand management, product management, or creative-led brand roles. Strong leadership skills with experience managing cross-functional teams. Proven track record in P&L ownership, strategic planning, and driving commercial results. Strong fashion sense, trend awareness, and aesthetic judgment. Excellent communication, decision-making, and problem-solving skills. Ability to balance creativity with commercial objectives.